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You are here: Home / Art & Beer / Beer In Ads #1390: The First Inauguration

Beer In Ads #1390: The First Inauguration

November 30, 2014 By Jay Brooks


Sunday’s ad is still another one for Pabst, also from 1897. The ad shows what is purported to be the “First Inauguration” — it looks like George Washington — yet I’m always amazed that we tend to simply ignore the ten presidents of Congress who preceded Washington under the Articles of Confederation, not to mention the fourteen people who served as president of the continental congress before that. In our collective image of American history, we seemingly just leap from 1776 to Washington’s inauguration thirteen years later, on April 30, 1789, as if that previous decade didn’t even exist. Climbing down off my soapbox, with Pabst Malt Extract, apparently, you won’t have to worry about dyspepsia or indigestion.

pabst_1897_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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