Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2319: It’s All A Matter Of Humulus Lupulus*

Beer In Ads #2319: It’s All A Matter Of Humulus Lupulus*

June 26, 2017 By Jay Brooks


Monday’s ad is for Carling’s Red Cap Ale, from 1960. In this ad, showing a stained glass window with a red cap, along with a mug of beer and a bottle of Red Cap Ale. But it’s the tagline that stands out: “It’s All A Matter Of Humulus Lupulus*.” It’s certainly interesting to see a nearly 60-year-old ad singing the praises of hop flavor, saying their beer “is laced with more of those tangy, aromatic hops” and further describing it as a “bold, brawny, body-full brew with a taste you remember.”

carling-red-cap-ale-1960-lupulus

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History, Hops



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5149: Winter Brewed For Summer Flavor! March 7, 2026
  • Historic Beer Birthday: Conrad Pfeiffer March 7, 2026
  • Beer In Ads #5148: Ach Himmel Mr. Goat March 6, 2026
  • Historic Beer Birthday: Conrad Windisch March 6, 2026
  • Historic Beer Birthday: Samuel Wainwright March 6, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version