According to an article in today’s Montreal Gazette, Canadians are increasingly looking to buy better tasting beer. And like their American cousins, the big Canadian breweries are flooding the market with faux or stealth microbrews in order to compete with craft brewers. With these faux craft beers, they’re trying to fool customers into thinking they’re getting just want they want, a beer that’s been hand-crafted to taste great.
An interesting parallel, though the article goes on to discuss tarrifs between provinces and what their removal will mean for small players. I don.t know enough about the market to form an opinion, but it’s an interesting read.
Alexander Keith’s IPA, owned by Labatt; and Rickard’s Red, owned by MolsonCoors.