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Jay R. Brooks on Beer

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Beer In Ads #5222: O’Keefe’s Bock Beer

April 15, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for O’Keefe’s Bock Beer, which was published on April 14, 1908. This one was for the O’Keefe Brewery of Toronto, Ontario, which had its start in 1862 when Eugene O’Keefe and partners bought the Hannath & Hart Brewery. A couple of years later, after one partner passed away, O’Keefe took control and renamed it O’Keefe and Company in 1864. This ad ran in The Globe and Mail, of Canada. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Ontario, Toronto

Beer In Ads #5213: Bock Beer Cascade Quality

April 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Cascade Bock Beer, which was published on April 9, 1917. This one was for Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, British Columbia, Canada, History, Vancouver

Historic Beer Birthday: Thomas Dawes

April 8, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Thomas Dawes (April 8, 1785-February 11, 1863). He was born in Ambleside, Cumbria, England, but emigrated to Canada in 1808, eventually settling in Montreal. After working in breweries, he founded the Dawes Brewing around 1811 and it remained in the family until 1952.

This biography of Dawes is from the Musee de Lachine website in Montreal, Quebec’s exhibition on Black Horse Beer entitled “Pour boire il faut vendre” (To get a drink you have to sell):”

Born in Ambleside, England, Thomas Dawes (about 1775-1863) was the eldest of six children. He arrived in Canada in his early thirties, in 1808. In 1811, he settled in the area of Montréal called Côte des Argoulets (today’s Verdun borough), where he found work at a brewery run by Joseph Chapman. The brewing business suited him, it seems, since it became his lifelong career. 

Thomas Dawes married Charlotte Weller in 1817, with Joseph Chapman and James Ogilvie as witnesses. The Dawes and Ogilvie families appear to have been friends. The connection was confirmed a few years later when, on April 21, 1826, Thomas Dawes and his associate Archibald Ogilvie bought from Stephen Finchlay a parcel of land southwest of Montréal, near what is now 28th Avenue in Lachine. Banking on his experience, Dawes set out to operate a farm and a brewery on the 4-acre by 30-acre lot.   

This account of the brewery and the Dawes family is a Google translation from “Historie du Quebec:”

The name  Dawes evokes one of the most famous breweries in Quebec. It was in 1811 that Thomas Dawes founded the Dawes Brewery, which was Lachine’s first industrial enterprise. Dawes is the third brewery on the island of Montreal, after the Molson brewery , founded in 1786, and the Dunn brewery , which appeared in 1809.

The Dawes Brewery is a family business, and no less than four generations of Dawes manage it, before selling the company to Canadian Breweries.

After Thomas Dawes, his sons James P. Dawes and Thomas A. Dawes took over. The third generation is represented by Andrew J. Dawes and James P. Dawes Jr. The fourth, by Norman Dawes, who has run the brewery for decades. But he sold it in 1952.

The Dawes were involved in the development of Lachine. Indeed, Thomas A. Dawes was mayor of Lachine from 1868 to 1869, while Andrew J. Dawes held this position from 1888 to 1893. It was the Dawes who funded the foundation of the Lachine General Hospital and of several churches , the tram network and the installation of the first Lachine telegraph line.

In addition, the Dawes family was among the founders of the Société d’Assurance Automobile du Québec , created in 1904 under the name of the Automobile Club of Canada . Andrew J. Dawes also headed Bell Canada, the Merchant Bank and other large companies. In addition, the Dawes imported and raised black percherons and contributed to the improvement of this horse breed. It will be remembered that it was Percherons who ensured the delivery of the beer and that they thus became the symbol of the Dawes brewery thanks to Black Horse beer .

In 1862, the Dawes built their imposing family home in Lachine (which was not sold until 1940). Around the Dawes area, large fields were devoted to the cultivation of barley and hops.

The decline of the Dawes brewery began in 1909, when sixteen Quebec breweries merged into the National Breweries Ltd. consortium. But the Dawes Brewery survived this ordeal, even if the company felt the effects of American prohibition in the 1920s. In 1939, it became the Dawes Black Horse Brewery, recalling its most famous beer.

In 1944, the Dawes proposed a merger with Molson, but the latter refused for fear of establishing a monopoly. The National Breweries Ltd. consortium was finally sold in 1952. It was bought by Canadian Breweries . The group is renamed Dow Brewery (moreover, the Dow Brewery had already existed for years, it was the designation for the whole consortium). The  Dawes Black Horse Brewery disappears, as does the great Dawes dynasty. The Dow has long become one of the most popular brands among Quebecers, but that’s another story.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Canada, England, Great Britain, History, Quebec

Historic Beer Birthday: William Dow

March 27, 2026 By Jay Brooks

Today is the birthday of William Dow (March 27, 1800–December 7, 1868). Born in Scotland, Dow emigrated to Montreal, Canada when he was 18 and eventually founded what became known as Dow Breweries.

William Dow in 1860.

Here’s a short biography from his Wikipedia page:

Born at Muthill, Perthshire, he was the eldest son of Dr William Dow (1765-1844), Brewmaster, and Anne Mason. Since 1652, his family had been brewing in Perthshire. Having gained an extensive experience in brewing under his father, he emigrated to Montreal from Scotland in about 1818. He was employed as foreman of Thomas Dunn’s brewery in Montreal and quickly became a partner. His younger brother, Andrew, who had also trained as a brewer, joined him, and on the death of Dunn, the company became known as William Dow and Company, later known as Dow Breweries. It soon was a strong competitor to Molson’s, the biggest brewery in the city. Dow was also a financier and in 1860 he built his home, Strathearn House, in Montreal’s Golden Square Mile.

William Dow in 1868.

And here’s a longer biography from the Dictionary of Canadian Biography:

The son of a brewmaster, William Dow emigrated to Canada in 1818 or 1819 with substantial experience in brewing. He was employed as foreman at Thomas Dunn’s brewery, one of the few in Montreal at that time; by November 1829 Dow was a partner and was joined by his younger brother, Andrew, who had also trained as a brewer. Known as William Dow and Company after 1834, the year of Dunn’s death, the firm prospered and became one of the principal competitors in Montreal to Molson’s, the largest brewery in the city. Like some of his competitors William Dow was also engaged in distilling and in this business too he was a major local supplier. By 1863 his plant was producing some 700,000 gallons of beer in comparison to the Molson’s 142,000 gallons. As his business grew, Dow took in other partners besides his brother (who died in 1853). During the early 1860s he was joined by a group of associates, headed by Gilbert Scott, to whom he eventually sold the business for £77,877 in 1864; it kept his name.

By that time Dow was already a wealthy man with a number of highly remunerative investments in other enterprises besides brewing and distilling. Through the 1840s he put considerable sums into Montreal real estate: in one transaction in 1844 he paid £5,580, mostly in cash, for four pieces of property. Investing also in railways and banks, Dow became important in this expanding sector of Montreal’s economic life. He was a director of the Montreal and New York Railroad Company (which had a line between Montreal and Plattsburg, N.Y.) from 1847 to 1852 and invested nearly £10,000 in its shares, an unusually large sum for anyone to put into a single joint stock company in that era. Dow was one of the Montreal promoters who merged this railway with its major competitor, the Champlain and St Lawrence, in 1855, after a vicious rate war threatened to bankrupt both companies. He also had a small investment in the St Lawrence and Atlantic Railroad and served briefly on its board of directors (1852–53). A shareholder in the City Bank, he was also a director of the Bank of British North America and the Montreal Provident and Savings Bank. Although a determined rival of the Molsons in the beer and whisky business, he was their associate in 1854 in the formation of still another Montreal bank, Molsons Bank [see William Molson*], which was later incorporated into the Bank of Montreal. Compartmentalization of their lives, especially in business, was characteristic of most Montreal businessmen and, indeed, was probably essential for success in this era of constantly expanding frontiers of enterprise.

Dow was a director of the Montreal Insurance Company between 1839 and 1852 and a member of the group which formed the Sun Life Insurance Company in 1865. His many other local corporate ventures included the abortive company organized in 1849 by John Young* to build a canal between the St Lawrence River and Lake Champlain, the Montreal Steam Elevating and Warehousing Company founded in 1857, the City Passenger Railway Company in 1861, and the Montreal Stock Exchange in 1852. Though not himself a shipowner, he invested in shipping companies and was one of the pioneer investors in the Atlantic Telegraph Company. In 1854 he and Hugh* and Andrew Allan*, William Edmonstone, and Robert Anderson of Montreal formed the Montreal Ocean Steamship Company with a capital of £500,000 to provide regular steamer connections between Great Britain and Canada.

Although a bachelor, Dow lived in baronial style in an immense, richly decorated stone mansion named Strathearn House at the top of Beaver Hall Hill in Montreal and also nearby in the country on his estate at Côte Saint-Paul. At his death, on 7 Dec. 1868, the house and the bulk of his estate, estimated to be in excess of (300,000, were left to his brother’s widow and her four daughters.

Filed Under: Birthdays, Just For Fun Tagged With: Canada, History

Beer In Ads #5177: The Fable Of Bock Beer!

March 21, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for multiple Canadian Bock Beers, which was published on March 21, 1929 in Vancouver, Canada, where there was no national prohibition at that time. This ad was for the Government Liquor Stores of British Columbia. This ad ran in the Vernon News, of Vancouver, British Columbia.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Vancouver

Historic Beer Birthday: Conrad George Oland

March 13, 2026 By Jay Brooks

Today is the birthday of Conrad George Oland (March 13, 1851-December 12, 1917). He was born in Trowbridge, Wiltshire, England, and was the son of Susannah Oland, who founded what today is Moosehead Breweries. It was known by several names before 1947, such as S. Oland & Sons Brewery, the Turtle Grove Brewery, and the Army & Navy Brewery. His mother trained both him and his younger brother to brew beer, but after her death it was his younger brother that took over the brewery. In 1917, their brewery was near the famous Halifax Explosion, and windows were shattered and walls collapsed, and Conrad died from shock during the explosion, along with six additional employees.

Turtle Grove Brewery workers in 1890.

And this account of his parents Susannah and John is from the Canadian Encyclopedia:

The Turtle Grove Brewery in Halifax after the explosion where Conrad George Oland died.

By 1867, the Oland family had moved to Dartmouth. Struggling financially, Susannah supplemented what little money John earned by making beer in the shed at the back of their Dartmouth property, using an old family recipe. Her October brown ale proved to be so popular with the local inhabitants that a family friend, Captain Francis Walter DeWinton (1835–1901), suggested brewing on a larger scale. DeWinton, along with two other investors, provided the funds to start a commercial brewery. Because they began the business in the Turtle Grove area of Dartmouth — a Mi’kmaq community — the brewery was named Turtle Grove Brewery.The company was incorporated on 1 October 1867. On paper, John Oland was manager of the business, but in reality, Susannah oversaw virtually every aspect of its day-to-day operations. By many accounts, she supervised the brewing process, which was undertaken with the help of her three sons.

The new commercial brewery was situated on a 12.5-acre plot with 300 feet of frontage on Halifax Harbour. Halifax was ideal for a budding brewer because of the pronounced military and naval presence. Beer had long been part of the life in the armed forces. During the War of the Spanish Succession (1701–1714), the Duke of Marlborough, commander of the British forces, proclaimed: “No soldier can fight unless he is properly fed on beef and beer.” British authorities accepted Marlborough’s statement as gospel, and in the years that followed, British soldiers were given enough “beer money” to purchase five pints of beer a day. This, along with the fact that the overwhelming majority of the civilian population in Dartmouth and Halifax could trace its ancestry to the beer-drinking cultures of England, Scotland, and Ireland, gave an immediate incentive to anyone like Susannah Oland looking to capitalize on their knowledge of the art of brewing.

Taking advantage of DeWinton’s connections (he was military secretary to the Marquess of Lorne, the governor general of Canada), the brewery quickly grew to be the third-largest business operating in Dartmouth. Tragedy struck in October 1870, however, when John died in a riding accident. To make matters worse, DeWinton was transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed at a competing brewery. Undaunted, Susannah Oland and her sons continued working at the brewery, which had been renamed the Army and Navy Brewery in honor of its principal patrons.

In 1877, after receiving an inheritance from a relative in England, Susannah Oland bought out Fraser and dissolved the partnership. She began operating the brewery under the name S. Oland, Sons and Company and trained her sons to be brewmasters. She worked at the brewery for the remainder of her life

George W. Oland and his sons in the 1890s.
This image has an empty alt attribute; its file name is 2830113670_75cb2d47a0.jpg

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Canada

Historic Beer Birthday: David C. Kuntz

February 9, 2026 By Jay Brooks

kuntz
Today is the birthday of David C. Kuntz (February 9, 1877-October 22, 1915). He was born in Waterloo, Ontario, in Canada, and was the grandson of David Kuntz, who established the first brewery in Ontario. He was also the son of Louis Kuntz, David’s son. After the first David Kuntz died, his son Louis Kuntz took over, renaming the the business Louis Kuntz’s Park Brewery, and David C. succeeded his father. Shortly after his passing, in 1930, Canadian Breweries Limited, which had originally been “named Brewing Corporation of Ontario,” was created “by merging The Brading Breweries Limited, an Ottawa company Taylor had inherited from his grandfather, Capital Brewing of Ottawa, and Kuntz Brewery of Waterloo, Ontario.” In 1977 Carling Brewery was purchased by Labatt Breweries of London, but the Waterloo plant was closed by 1993 and all the buildings on the site had been demolished.

This is his obituary, from the Brewers Journal in 1915:

Kuntz-employees-1910s
Kuntz brewery works around 1910.

Here’s a brief mention of David C. Kuntz from Flash from the Past: What remains of the Kuntz Brewery legacy?

Louis Kuntz died, aged 39, following an appendectomy in 1891. His children were still young so brother-in-law Frank Bauer, also a brewer, took over. Then David Kuntz died in 1892. Bauer’s own 1895 passing began an almost unbelievable sequence of deaths in the brewery’s management. However, business success continued and in 1910 David Kuntz Jr., Louis’ son, took over. He also died young, 38, in 1915 so his two brothers, Herbert and William stepped in.

Kuntz-Brewery-postcard-lg

Filed Under: Birthdays, Breweries Tagged With: Canada, History, Ontario

Historic Beer Birthday: Susannah Oland

February 7, 2026 By Jay Brooks

Today is the birthday of Susannah Oland (February 7, 1818-March 24, 1885). “She was the creator of a beer recipe which became the basis for founding Canada’s oldest independent brewery, Moosehead Brewery. Though she was credited with running the operation as well as acting as chief brewer, the business was incorporated in the name of her husband and sons. When her husband died, the partners sold their interests to a manager, whom Oland was able to buy out eight years later. She continued running the business until her death” in 1885. The business remains in the Oland family to this day.

According to her Wikipedia page:

John supposedly studied as an Anglican minister at Cambridge, but worked as a tobacconist and a dealer in tea and beer in Bristol after he and Susannah married. He filed bankruptcy in 1844, and then studied accounting, going to work at the London and South Western Railway. By 1851, the family had reestablished themselves sufficiently to hire a servant girl and a nurse, and were living in Trowbridge, Wiltshire, England. A decade later, the family of nine was farming near Hawley, by Farnborough, Surrey (now in Hampshire), England. In 1862, John immigrated to Nova Scotia, Canada, leaving Susannah to tend the farm and family. He was employed with the Nova Scotia Railway, a part of the intercontinental railway project and she brewed beer. Within three years, the family was reunited and rented a house in Dartmouth, where Susannah set up her brewing operation in the garden shed behind their home.

Captain Francis de Winton, a friend of the family, suggested that they market Susannah’s “Brown October Ale” and John, whose time with the railroad had ended, agreed. On 14 August 1867 the business was incorporated with John designated as manager, places set aside for three of his sons, with funds provided by de Winton, George Harvey and Thomas Mowbray. Though Susannah was the chief brewer and had been the inspiration for the business, her name was not on the agreement. Because they started the business in the Turtle Grove District of Dartmouth, it was called the Turtle Grove Brewery. Within a short time, there were nine employees and the business was the third largest operating in Dartmouth. John’s name may have been on the paperwork, but Susannah ran the business.

When John died in a riding accident on 20 October 1870 Oland was left with no control over the brewery. Compounding matters, de Winton had been transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed with a competing firm. Undaunted, Oland continued working at the brewery, which had been renamed the “Army and Navy Brewery”, in honor of her biggest patrons. For eight years, the business operated under that name, though it was destroyed and rebuilt twice because of fire. In 1877, after receiving an inheritance from a relative in England, Oland bought out Fraser and published a notice of the partnership’s dissolution in a Halifax newspaper. She began operating the brewery under the gender neutral name, “S. Oland, Sons and Company,” training her sons to be brewmasters. For the remainder of her life, she worked at the brewery; as of 2011 she is the only woman to have run the business.

Oland died while spending the winter in Richmond, Virginia, on 24 March 1885. After her death, as her will had stipulated, control did not pass to her eldest sons, but rather to her youngest son, George, with provisions made for her daughter Hulda. The business she drove to be incorporated just 90 days after Canada’s Confederation spawned two brewing dynasties in Canada, as after the 1917 Halifax explosion one branch of the family moved to Saint John, New Brunswick, later selling the Oland Brewery to Labatt Brewing Company, while the original company relocated to Halifax and later to Saint John. After several name changes, it became the Moosehead Brewery in 1947. It is the oldest independently operating and the largest privately-owned brewery in Canada.

The Moosehead Brewery in the 1930s or 40s.

And this account of both Susannah and her husband John is from the Canadian Encyclopedia:

John Oland was born on 14 July 1819 in Bristol, England. His family was of modest means and as a result he worked a variety of jobs before marrying Susannah Culverwell in 1842. Together the couple had nine children. John moved from job to job after he and Susannah married, working as a cigar dealer, draper, shopkeeper, commercial clerk, accountant and more. His restless spirit, however, made it difficult for him to hold a job for an extended period of time and ultimately undermined his financial security; he was forced to file for bankruptcy in 1844. He subsequently studied accounting and began to work for the London and Southwestern Railroad. The family soon thereafter began farming in nearby Surrey. Almost penniless, John decided in 1862 to emigrate to British North America, leaving Susannah to tend to family and farm. In 1865, Susannah and the children joined John in Truro, Nova Scotia, which was witnessing an upswing in economic activity due to the construction of the railroad.

By 1867, the Oland family had moved to Dartmouth. Struggling financially, Susannah supplemented what little money John earned by making beer in the shed at the back of their Dartmouth property, using an old family recipe. Her October brown ale proved to be so popular with the local inhabitants that a family friend, Captain Francis Walter DeWinton (1835–1901), suggested brewing on a larger scale. DeWinton, along with two other investors, provided the funds to start a commercial brewery. Because they began the business in the Turtle Grove area of Dartmouth — a Mi’kmaq community — the brewery was named Turtle Grove Brewery.The company was incorporated on 1 October 1867. On paper, John Oland was manager of the business, but in reality, Susannah oversaw virtually every aspect of its day-to-day operations. By many accounts, she supervised the brewing process, which was undertaken with the help of her three sons.

The new commercial brewery was situated on a 12.5-acre plot with 300 feet of frontage on Halifax Harbour. Halifax was ideal for a budding brewer because of the pronounced military and naval presence. Beer had long been part of the life in the armed forces. During the War of the Spanish Succession (1701–1714), the Duke of Marlborough, commander of the British forces, proclaimed: “No soldier can fight unless he is properly fed on beef and beer.” British authorities accepted Marlborough’s statement as gospel, and in the years that followed, British soldiers were given enough “beer money” to purchase five pints of beer a day. This, along with the fact that the overwhelming majority of the civilian population in Dartmouth and Halifax could trace its ancestry to the beer-drinking cultures of England, Scotland, and Ireland, gave an immediate incentive to anyone like Susannah Oland looking to capitalize on their knowledge of the art of brewing.

Taking advantage of DeWinton’s connections (he was military secretary to the Marquess of Lorne, the governor general of Canada), the brewery quickly grew to be the third-largest business operating in Dartmouth. Tragedy struck in October 1870, however, when John died in a riding accident. To make matters worse, DeWinton was transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed at a competing brewery. Undaunted, Susannah Oland and her sons continued working at the brewery, which had been renamed the Army and Navy Brewery in honor of its principal patrons.

In 1877, after receiving an inheritance from a relative in England, Susannah Oland bought out Fraser and dissolved the partnership. She began operating the brewery under the name S. Oland, Sons and Company and trained her sons to be brewmasters. She worked at the brewery for the remainder of her life.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Canada, New Brunswick, Nova Scotia

Beer In Ads #5181: Turn Winter Into Spring

January 24, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Labatt’s Bock Beer, which was published on January 24, 1966. This ad was for the Labatt Brewing Co. of Toronto, Ontario in Canada, which was originally founded in 1847.  This ad ran in The North Bay Nugget, also of North Bay, Ontario in Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Ontario

Historic Beer Birthday: John Carling

January 23, 2026 By Jay Brooks

carling
Today is the birthday of John Carling (January 23, 1828–November 6, 1911). He was the son of Thomas Carling, who founded the Carling Brewery in London, Ontario, Canada in 1840.

john-carling
This is his biography from his Wikipedia page:

Sir John Carling of the Carling Brewery was a prominent politician and businessman from London, Ontario, Canada. The Carling family and its descendents later resided in Ottawa, Montreal, Halifax, Brockville, London, Toronto, and Windsor, in Canada, as well as Guernsey in the Channel Islands.

He was the son of farmer Thomas Carling, who emigrated from Etton in Yorkshire, England to Canada in 1818. In 1839, the family moved to London, where Thomas founded the Carling Brewery in 1843, using a recipe from his native Yorkshire. In 1849, the brewery was turned over to John and his brother William.

John’s political career began in municipal government, and in 1858, he was elected to the Legislative Assembly of the Province of Canada. After Confederation in 1867, he represented London in both provincial and federal governments until such a practice was made illegal in 1872. In the 1871 provincial election, he defeated former London mayor Francis Evans Cornish. From 1872 to 1891, he served in the House of Commons as a Conservative Member of Parliament (MP), holding the position as the 7th Postmaster General from 1882 to 1885, and Minister of Agriculture from 1885 to 1891. In this position, he established the Ontario Agricultural College and the Central Experimental Farm near Ottawa. In 1888, he briefly simultaneously held the title of Postmaster General for a second time.

After losing the 1891 election to Charles Hyman, he was appointed to the Senate by Prime Minister John A. Macdonald. However, the election was disputed and declared void, and Carling resigned from the Senate in order to run in a by-election in 1892, which he won. He served in the House of Commons until just before the 1896 election, when he resigned and was re-appointed to the Senate.

Meanwhile, Carling remained active in London affairs, using his positions in the federal government to influence politics and business. In 1875, John and his brother William built a new Carling Brewery, and an even larger one was built after the first burned down in 1879. The brewery was one of the largest in Canada and rivaled the production of fellow London brewery Labatt.

He also ensured that the Great Western Railway, the London and Port Stanley Railway, and the London, Huron and Bruce Railway passed through the city. Due to his influence, the Grand Trunk Railway began to manufacture their cars in London. In 1878, he established a water commission to provide a water supply to the city. He also established the Ontario Hospital for the Insane in London, and in 1885 he provided the land on which Wolseley Barracks was established, now the Home Station of The Royal Canadian Regiment and the garrison of the Regiment’s 4th Battalion. Carling also facilitated the establishment of Victoria Park.

He was knighted in 1893, and served in the Senate until his death in 1911.

john-carling-hon

And this lengthier biography is from the Dictionary of Canadian Biography:

CARLING, Sir JOHN, businessman and politician; b. 23 Jan. 1828 in London Township, Upper Canada, youngest son of Thomas Carling and Margaret Routledge; m. 4 Sept. 1849 Hannah Dalton in London, Upper Canada, and they had four daughters and four sons; d. there 6 Nov. 1911.

John Carling was born and raised on the prosperous farm of his father, where he acquired a reverence for the agrarian way of life. As the three Carling boys approached adolescence, their parents became concerned about the lack of educational opportunity in the township and in 1839 the family relocated in the village of London. John attended the common school there. His parents hoped that he would eventually practise law, but John was not inclined to book learning; he later admitted that he had read only a single book in its entirety.

Carling would be regarded by his daughter Louisa Maria as one of those men “who are natural born contractors . . . at home with large plans and enterprises.” He began his business career by becoming an apprentice at the Hyman and Leonard Tannery in London. Soon he had formed a partnership with his brother Isaac to operate their own tannery in Exeter, some 30 miles away. In 1843 their father opened a brewery in London, producing a beer based on a recipe from his native Yorkshire. The brewery flourished and in 1849 Thomas Carling passed the firm on to his sons William and John. The W. and J. Carling Company was the first of John’s large enterprises and the foundation of his subsequent economic and political success. In addition, he became a large landowner in London and he disposed of various properties for gain. For example, in 1856, for the considerable sum of $8,640, his firm sold the land on which London’s post office would be erected.

A devout capitalist, Carling viewed life in competitive terms: “The game of checkers is like the game of life. Everybody is trying to win and everybody is trying to checkmate him.” He was handsome and affable, and he put these qualities to good use in looking after the public relations of his firm while William handled everyday operations. Carling acquired a reputation for integrity and the epithet Honest John enhanced his business dealings. The brewery fared well and in 1875 Carling’s son Thomas Henry and Joshua D. Dalton entered the business as partners. That same year a new building was opened on the banks of the Thames River. In February 1879 this state-of-the-art structure burned down, and William died of pneumonia contracted while fighting the blaze. John took command of the company’s reconstruction.

The recovery was little short of miraculous. Between 29 April and 29 May 1879 the new plant produced 150,000 gallons of ale, lager, and porter. In 1882 more investors were brought into the enterprise, which became a joint-stock corporation, the Carling Brewing and Malting Company of London Limited. By 1889 it was manufacturing 32,000 barrels of ale, lager, and porter per annum; by 1898 it controlled a “large share” of the Canadian trade. Carling himself never drank beer because it disagreed with his system.

carling-johnny
Carling Brewing and Malting was not the only large business enterprise with which Carling was associated. He recognized that its growth depended on an expanding railway network in the London area. Carling’s products were marketed throughout the United States as well as Canada, and massive quantities of barley, malt, and hops had to be brought to the factory. He became a director of the Great Western Railway, a major line in southwest Ontario. His influence with it was evident shortly after confederation when he persuaded the railway to locate its car works in suburban London East, bringing employment to about 300 workmen. Later, when fire destroyed these shops, he used his considerable power within both the federal government and the railway to have them restored, even though there was significant support for their relocation in Brantford. Carling also used his influence to promote the London and Port Stanley Railway and the London and Lake Huron Railway, serving both lines as a director.

There were direct links between Carling’s early entrepreneurial pursuits and his move into politics. He represented Ward 6 on city council in 1855–57 and was a founding member of London’s Board of Trade in 1857. Three years earlier he had impressed two government ministers, in London to work out a land deal with him, with his political and business shrewdness. At a meeting of GWR directors in 1856, the leader of the Liberal-Conservatives, John A. Macdonald*, persuaded Carling to uphold the party standard in London at the next opportunity. In the election of 1857–58 Carling was returned to the Legislative Assembly and he would retain his seat until confederation; in 1862 he served briefly as receiver general in the Macdonald-Cartier ministry.

Thus began Carling’s lengthy parliamentary career and long friendship with Macdonald. Before his initial election, Carling had promised to support the constitutional remedy of representation by population. But when the Grits made a series of “rep by pop” motions in 1861, an embarrassed Carling voted against them. They were, he declared, “mere buscombe motions designed, not to attain the object, but to defeat the Government.” On this occasion loyalty to Macdonald proved stronger than loyalty to principle. Nevertheless, the following year Carling and two other new ministers, John Beverley Robinson* and James Patton, demanded that rep by pop be an open question within the Tory caucus.

Later, Grit leader George Brown* reportedly suggested to Carling on a train ride that he should approach his leader with a proposal for a bipartisan combination dedicated to creating a federal union. The “Great Coalition” eventually resulted from Brown’s initiatives, and in his later years Carling was fond of recollecting their conversation. Though not a Father of Confederation, he might be considered an uncle. His polite manner, coupled with his trustworthy character, often caused him to be cast in an avuncular role. To the extent, however, that he was a political force in the London region, this characterization of him as benign is deceptive. Carling’s brewery, railway investments, and land deals all yielded handsome returns and he undoubtedly used some of the profits to finance his electioneering. Bribes and free drinks were common political tools, and newspaper accounts tell of Tory agents marching prospective voters to the Carling plant just before balloting. It would be naïve to assume that Honest John was not aware of the salient advantage of owning a brewery at election time.

After confederation Carling sat for London in both the dominion and the Ontario legislatures. In John Sandfield Macdonald*’s provincial government of 1867–71 he served as commissioner of agriculture and public works. He had entered the administration at Sir John A. Macdonald’s suggestion and with the government’s defeat in 1871 he was “very glad to get out of office.” Carling was obviously weary of being the peacemaker between the Macdonalds, a function he had assumed mainly out of his regard for the federal leader. When dual representation was abolished in 1872, he stayed in the federal arena. Defeated in 1874, he was re-elected four years later.

In Ottawa London’s mp continued to provide loyal and valuable service to his chieftain. As postmaster general (1882–85) he was responsible for a good deal of the Macdonald government’s patronage. In the House of Commons Carling was quite candid about the political nature of the assignments in his department: “Of course in the appointment of a postmaster the Government’s friends will be consulted as has always been done by hon. gentlemen opposite.”

In carrying out the responsibilities of this office and subsequently as minister of agriculture (1885–92), Carling often deferred to his prime minister. On 22 June 1885, for instance, he eloquently defended the government’s use of subsidies to help the Allan Line of Canadian steamships [see Sir Hugh Allan*] compete with American rivals for transoceanic mail contracts. But once Macdonald intervened in the debate Carling slipped into the background. He emerged at the end to declare: “As the Prime Minister has stated, I think all Canadians are proud of the way the Allan line of steamers is managed.” Carling was, in many respects, an ideal cabinet minister. He was competent and convincing, respected by the opposition, and, above all, generally submissive to the party leader.

It would be wrong, however, to portray Carling as little more than an obsequious follower of Macdonald. He had his own principles and interests to advocate and he consistently did so. Especially prominent on his agenda were the promotion of a progressive brand of conservatism and the advancement of big business, agriculture, and London.

Carling and Macdonald both revered tradition, but they both recognized that it had to accommodate change. As a public school trustee in London (1850–64), Carling had become noteworthy for his support of free public schools. His progressivism was more sharply defined when he entered the Legislative Assembly, where he was committed to the democratic design of rep by pop. By 1866 Carling was arguing further for lower property qualifications for voters and office holders. When, in the first session of the House of Commons in 1867, he pressed for a reduction in the qualifications for Ontario voters in the federal franchise, his liberal stand brought him into brief conflict with his leader. A distressed Macdonald lamely replied that he “did not wish to enter on the discussion of that.”

As Ontario’s first commissioner of agriculture and public works, Carling continued to define his progressive image. The creation of much of the province’s social infrastructure became his responsibility. He directed the construction of the Asylum for the Insane in London (on land he had sold to the government in 1870), the Ontario Institution for the Education and Instruction of the Deaf and Dumb in Belleville, and the Ontario Institution for the Education and Instruction of the Blind in Brantford. Carling appropriated provincial funds for mechanics’ institutes which encouraged working-class Ontarians to develop a variety of self-help plans. Later, as postmaster general, he ensured that an expansion of postal services followed the westward construction of the Canadian Pacific Railway. All of these measures were forward-looking, as were many of the changes that Carling introduced in agriculture on the provincial and national levels.

Carling’s progressivism, however, simply modified his essential conservatism, which was reflected in his political support for capitalism and large enterprises. It was only natural that Carling, an important brewer, should defend the interests of big business. In 1863, in the assembly, he strenuously called for an end to the province’s usury laws. They were, he maintained, outmoded and hindered capital formation.

Following confederation Carling became one of the main spokespersons in the federal sphere for capitalism, including his own interests. In the first session of the commons, in 1867, his suggestion that licence fees for brewers be lowered caused conflict with Macdonald and finance minister John Rose*. In parliament Carling constantly defended the interests of the GWR and the other railways with which he was associated. He believed uncritically that such large corporate entities ought to be encouraged by Ottawa and, if necessary, supported by public funds. So, in 1885, he pushed as postmaster general for federal money for the well-established Allan Line to allow it “to build larger vessels and to dispose of those of smaller tonnage.” The creation of bigger and better capitalist enterprises was, for Carling, a high priority. Like Macdonald, he promoted a close alliance between political and economic élites.

Some of the large private enterprises which Carling sponsored in the commons were truly visionary. In 1870, for example, he brought before the house a corporate charter to build a tunnel underneath the Detroit River and thus connect Canada with the United States. This ambitious design would not be fulfilled until 1910. His last major initiative in parliament was also aimed at encouraging business development in the dominion. In 1898 Carling, then a senator, urged the Liberal government of Sir Wilfrid Laurier to construct a road between Edmonton and the Yukon so that the intervening territory could be opened to mining interests.

Unlike other members of the corporate élite, Carling did not see a conflict between the interests of capital and those of agriculture. For him, they were complementary, as was the case in the brewing industry. From his youth he had come to love the agrarian lifestyle. He delighted in seeing things grow and later in life he purchased a large farm on the outskirts of London. But farming was more than a hobby. Carling saw it as Canada’s most important economic activity, and some of his most significant and progressive achievements occurred in agriculture.

Carling did much as commissioner of public works and agriculture to promote Ontario’s agrarian sector. Public funds were given to the Fruit Growers’ Association of Ontario, which boosted agriculture in the Niagara area. Through an elaborate drainage scheme a considerable amount of land in the province’s southwestern peninsula was redeemed, especially in the Chatham region. A liberal emigration plan, coupled with generous land grants, helped in the rapid development of the Muskoka district [see Alexander Peter Cockburn*]. In 1870 Carling boasted that “greater advantages” were offered there than in the western United States. Port Carling, on Lake Muskoka, was appropriately named after the minister who did so much to foster the area. The following year he secured funds for the founding of an agricultural college and experimental farm, later established at Guelph [see William Fletcher Clarke*]. When he departed from the provincial scene in 1872 he left behind an impressive record as a friend of agriculture.

Carling’s reputation was enhanced when he served as the federal minister of agriculture, from 1885 to 1892. Seeking to raise the profile of agriculture within the dominion and abroad, he placed Canadian produce on display at international gatherings such as the Colonial and Indian Exhibition in London in 1886. Carling is credited with developing, at a time when more and more stock was being imported, the first effective quarantine system to prevent diseased animals from entering the country. He also moved to settle the vast lands in the North-West Territories, just as he had opened up the Muskoka region. Again large land grants were offered and Carling introduced policies to draw settlers. Agents were dispatched overseas, translators were hired to help foreign immigrants, and promotional pamphlets were issued throughout Great Britain and Europe. The depressed economic conditions in Canada were not propitious for a massive influx of homesteaders, but in the late 1890s the Laurier government would use the means initially employed by Carling to populate the prairie region.

Macdonald’s minister of agriculture was more immediately successful in his formation of a network of experimental farms throughout the dominion. What was to become Carling’s single greatest accomplishment was described by him in the commons when the project was launched in 1886: “It is the intention to establish an experimental farm or station in the neighborhood of the capital. . . . Tests, &c., will be made here of all the different seeds, and experiments made as to the raising of cattle, tree planting and fruit culture, and the analysing of different kinds of artificial manures; and the results of such experiments will be made known by monthly bulletins through the press or otherwise.” Later branch farms were established in Nova Scotia, Manitoba, the North-West Territories, and British Columbia to accommodate regional needs. The program was an instant success, and some far-reaching effects flowed from the research at these government stations [see William Saunders]. In 1893, shortly after Carling had relinquished the agriculture portfolio, Liberals as well as Conservatives on the commons committee on agriculture and colonization joined together in an extraordinary bipartisan gesture to pass a resolution thanking him for his services to the farming community. Later that year, on 3 June, Carling received a kcmg, ostensibly for his assistance to Canada’s farmers.

During his parliamentary career Carling also secured important gains for his home city. He had always viewed service to the community as a public duty. Like many wealthy persons, he regarded philanthropy as an appropriate recompense for his good fortune. In 1859, for example, he had subscribed $100 to a recently created soup-kitchen in London and in 1888 he became a trustee of the Protestant Home for Orphans, Aged, and Friendless. A further contribution to London’s progress came with his election in 1878 as a municipal water commissioner; the next year he oversaw the construction of a structure for the city’s first hydraulic pumps.

Dedicated to bringing government contracts to London, Carling took full advantage of his privileged place within provincial and federal ministries. In 1870 he obtained the incorporation of the insane asylum at Amherstburg into the new regional asylum in London. In 1883, at the federal level, the member for London procured his government’s commitment to establish a military school in his riding. It would be built on property acquired from Carling, whose sense of integrity clearly did not prevent him from profiting at government expense. A federal grant was extended to London’s council in 1886 to help it stage a public exhibition, a project that led to Carling’s sale of additional land to the city. Carling certainly saw to it that London received its fair share of patronage, which aided in turn his repeated re-election. By the 1880s Carling was unquestionably the most powerful political figure in the key Conservative constituency of London.

By the early 1890s, however, this situation had begun to change. Defeated in the general election of 1891, Carling was promptly appointed to the Senate, in April, and thus enabled to continue as minister of agriculture. In February 1892 he resigned from the Senate in order to contest London in a by-election, which he won. That spring Carling refused the lieutenant governorship of Ontario because he and the Tory prime minister, John Joseph Caldwell Abbott* (Macdonald had died in 1891), thought the Liberals might well win the by-election that would have ensued. Later in 1892 Abbott’s successor, Sir John Sparrow David Thompson*, moved to drop Carling from his ministry as part of an attempt to rejuvenate the Tories, who were still reeling from Macdonald’s passing. Even though his popularity in parliament and influence in cabinet had lessened, Carling was stunned.

After prolonged negotiations a face-saving formula was worked out. Carling would receive a knighthood and would remain in the cabinet but without a portfolio. In December 1892 he gave up the agriculture ministry, with which he was so closely linked in the public’s mind. It was rather shabby treatment of a veteran who had faithfully served his party for 35 years. Carling stayed in Thompson’s administration until the latter’s death led to the formation of a new government under Mackenzie Bowell in 1894. Although Carling was re-appointed to the Senate two years later, his political career had effectively ended with the shuffle in 1892. He had little to say in either the commons or the Senate after that humiliating experience.

carling-j
Sir John spent most of his remaining time in London. He resumed control of his brewery, which had been effectively run during his years in Ottawa by his son Thomas, his eventual successor. In the late 19th century temperance legislation and increased duties on malt caused the London brewer political and commercial discomfort. In public presentations before city council in 1876 over the province’s liquor licensing act, he “spoke in the liquor interest.” By 1895 Carling Brewing had applied to council for a tax reduction to compensate for the “injury” suffered from what industry lobbyist Louis P. Kribs* called the “great teetotal craze.” From his position of semiretirement, Carling fondly recalled the good old days and filled a number of largely honorary positions. In 1899 he became colonel of the 7th Battalion of Fusiliers in London, and in 1904 he was made president of the Ontario Brewers’ and Maltsters’ Association. A Methodist, he was also honorary president of both the Yorkshire Society in Ontario and the Sons of England. He died of pneumonia at his Cedar Grove estate in London on 6 Nov. 1911, and was survived by three sons and three daughters.

Sir John Carling was never a major figure in Canada’s history, but he was significant. He had been instrumental in making his brewery one of the largest in the dominion. In a long career in parliament he served as a direct link between the country’s political and economic élites. During that career Carling consistently fought for a progressive type of conservativism as well as for the interests of big business, the agrarian community, and London.

Carlings-Amber-Ale-Labels-Carling-Brewing-amp--Malting-Co
This short brewery history is from the Carling website:

Carling’s British roots trace all the way back to the Yorkshire village of Etton, little known, but forever in the hearts of Carling as the birthplace of our namesakes, William Carling and his son Thomas. Inheriting his father’s passion and skill for brewing, a 21-year-old Thomas emigrated to Canada taking his father’s Yorkshire beer recipe, which on arrival in Canada he used to brew privately for admiring family and friends. The township Thomas settled in soon became an Imperial Army post where the thirsty soldiers became fans of the Carling family’s Yorkshire brew. In 1843 he built his first commercial brewery, only for his sons William and John to take up the baton soon after, and begin producing lager for the first time in 1869, sewing the first seeds of Carling’s refreshingly perfect pint.

carling-amber
And this short history of the Carling Brewery is from their Wikipedia page:

The history of Carling dates back to 1818, when Thomas Carling, a farmer from the English county of Yorkshire, and his family settled in Upper Canada, at what is now the city of London, Ontario. He brewed an ale which became popular, and eventually took up brewing full-time. The first Carling brewery had two kettles, a horse to turn the grinding mill and six men to work on the mash tubs, and Carling sold his beer on the streets of London, Ontario from a wheelbarrow.

In 1840 Carling began a small brewing operation in London, selling beer to soldiers at the local camp. In 1878 his sons, John and William, built a six-story brewery in London, which was destroyed by fire a year after opening. Thomas Carling, shortly after helping to fight the fire, died of pneumonia.[citation needed]

William and John took over the company, naming it the W & J Carling Brewing Co. John Carling died in 1911 and the company changed hands numerous times since. It was acquired by Canadian Breweries Limited, which was eventually renamed Carling O’Keefe, which merged with Molson, which then merged with Coors to form Molson Coors Brewing Company.

carling-brewery-1875-80

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