Apparently there’s yet another misguided attempt to reach women with the aim of tempting them to try beer by making the color of the beer pink. This time it’s a group of young South African women attending Durban University of Technology who came up with the idea for the beer, which they’re calling Pink Fantasy, according to a post yesterday on Beer Universe. Needless to say, all of the women I know who love craft beer drink it because of how it tastes, not because it matches their shoes. Are there really women in the world who, when pressed, would actually say, “well, I’d try beer if only it wasn’t that unpleasant orange … or golden … or brown … or black? But if it was pink, like Barbie, maybe I would actually get over my ignorant phobia that beer is bitter and how I just know I won’t like it. Maybe I’ll finally give this kicky new pink beverage a try.” Sheesh. I could keep ranting, but I think Ginger Johnson from Women Enjoying Beer said it best in these two posts: Still Not “Getting It” and Marketing Beer to Women, Part 4: No Pink.