Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Just For Fun / Square Beer Bottles

Square Beer Bottles

July 11, 2006 By Jay Brooks

According to an item on Vestal Design’s blog, Alfred Heineken, who is credited with making Heineken beer an international brand, had a unique, if somewhat bizarre, idea to make square beer bottles that could be fitted together and stacked to build houses after people finished drinking them. It was mentioned briefly in his BBC News obituary, but with few details (Heineken passed away in 2002). According to Vestal Design’s account, Alfie was wandering the beach in Jamaica and was struck by the large number of beer bottles littering the beach. He was also apparently “concerned with the lack of cheap building materials, and at the resulting living conditions for the poor.” In one of those same leaping kind of moments that produced Reese’s Peanut Butter Cups (you’ve got chocolate in my peanut butter!) he put two and two together and got five. Voila, the square beer bottle was born. Or it would have been, except that Heineken’s board of directors didn’t share his vision. He thought square Heineken bottles would be imported around the world and then they’d stay there and be used to build houses. They thought he was nuts, or at least the idea was.

Vestal Design speculates that you would need one thousand bottles to build a house ten feet square. They also note glass is a good insulator and the bottle was designed in such a way that the bottle neck fit into a groove in the bottom of the bottle so they would essentially fit together. They would certainly stack in your refrigerator better, too, wouldn’t they?

Alfred Heineken’s World Beer bottles, which he envisioned using to build houses.

Filed Under: Just For Fun Tagged With: Europe



Comments

  1. Jeff says

    July 11, 2006 at 1:15 pm

    Wow, that’s an amazing tale. I tell you what–I’d love to be the first on my block with a beer-bottle house. Anyway, gathering the materials would be fun!

  2. mike says

    September 20, 2007 at 6:57 pm

    very cool but has anyone ever seen a square beer can?

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Beer In Ads #4972: Schlitz Hotel Bock Beer May 17, 2025
  • Beer Birthday: JJ Jay May 17, 2025
  • Historic Beer Birthday: Bert Grant May 17, 2025
  • Beer In Ads #4971: How To Serve, Drink And Enjoy A Good Glass Of Beer May 16, 2025
  • Beer Birthday: Gary Spedding May 16, 2025

BBB Archives

Go to mobile version