Monday’s ad is an old one for Budweiser, from the 1908. The black and white ad is text-heavy and includes a history lesson on Washington, along with this beautiful ad copy. “It shines like liquid gold — it sparkles like amber dew — it quickens with life — a right lusty beer — brewed conscientiously for over fifty years from barley and hops only.” But they’re not done yet. “It prolongs youth and preserves physical charm — giving strength to muscle, mind and bone — a right royal beverage for the home.”
The original rogue, Jack Joyce, who founded Oregon Brewing — better known today as Rogue — celebrates his 70th birthday today. Join me in wishing Jack a very happy birthday.
One of the best photos of Jack I’ve seen. This was taken by Leah Nash for a New York Times article entitled Food and Fuel Compete for Land.