Beer In Ads #2358: The “Best” Tonic


Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, another one using the headline “A Pint of Food,” it also is comparing ancient Egypt and America’s beer. Take a close look at the two columns. On the left are scenes of brewing in Egypt, but on the right column you can see modern brewing depicted but in the style of ancient Egypt, which is actually pretty cool.

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Beer Birthday: Aaron Mateychuk

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Today is also the birthday of Aaron Mateychuk, former brewmaster of Watch City Brewing in Waltham, Massachusetts. I met Aaron during CBC week when the Craft Brewers Conference was in Boston in 2009, and we almost got together when he was in San Francisco a couple of years ago, but kept crossing paths instead. More recently, Aaron’s running the Lookout Farm Brewing & Hard Cider Co. in Natick, Massachusetts. Join me in wishing Aaron a very happy birthday.

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Giving a tour in 2009 during the Craft Brewers Conference in Boston.

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Aaron with his wife Jennifer, in a Toronado t-shirt.

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And at the Toronado.

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Aaron at his new gig.

Note: The first two photos purloined from Facebook, and the last is from Lookout’s website.

Historic Beer Birthday: Julius Deglow

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Today is the birthday of Julius Deglow (August 1823-August 4, 1885). He was born in Germany sometime in August, though the exact date is unknown, but since we know he died on August 4, that’s as good a date as any. He moved to Covington, Kentucky as a young man. In 1866, he founded what would become the Bavarian Brewing Co. Although ownership would pass to others, the brewery remained in business n some form until 1966.

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This obituary of Deglow is from the Kentucky State Journal in Newport:

The many friends of Mr. Julius H. Deglow, the prominent tanner of Covington, will regret to learn of his rather sudden death Tuesday at about 1:30 o’clock. The deaths of Mr. Deglow and his wife are of a peculiarly sad nature. About three months ago they went to Germany to be cured of an illness, but not meeting with success, Mrs. Deglow came home to spend her last days. In a few days after her arrival she died. A telegram was sent Mr. Deglow in Germany, but he never received it, and he knew nothing of his wife’s death until he arrived in Cincinnati on Monday night. This sad news so affected him that he, too, died at his country residence on the Lexington pike about an hour after his arrival and taking his bed.

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The Wikipedia page for the Bavarian Brewing Co. mentions Deglow, of course, since he founded the brewery, though how long he remained as an owner is unclear.

After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.

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The Kenton County Public Library also has a history of the Bavarian Brewery, and again Deglow figured only very briefly in the first paragraph.

Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.

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Beer Birthday: Rod DeWitt

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Today is my friend Rod DeWitt’s 60th birthday — the Big 6-O. Rod is the Director of Plant Engineering & Process Control at Anderson Valley Brewing Co. in Boonville. Rod also plays drums in the Rolling Boil Blues Band. Join me is wishing Rod a very happy birthday.

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Rod and me at the Boonville Beer Festival in 2006.

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At the Mammoth Lakes Bluesapalooza in 2007. From left: Marc Cohen, Rod, Tom Dalldorf, Bruce Joseph and Ken Hickmott.

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Rod DeWitt, on the roof showing me the view depicted on every bottle of Anderson Valley Brewing during a private tour in May of 2006.