Beer In Ads #2115: Never A Bitter Note


Sunday’s ad is for Schlitz, from 1945. In this ad, a bluebird sits in a tree, singing its heart out, allowing Schlitz to make the analogy that their beer is “as free from bitterness as a songbird’s lighthearted melody.” As tortured analogies go, it’s not a bad one.

Schlitz-1945-songbird

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