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You are here: Home / Art & Beer / Beer In Ads #2115: Never A Bitter Note

Beer In Ads #2115: Never A Bitter Note

December 4, 2016 By Jay Brooks


Sunday’s ad is for Schlitz, from 1945. In this ad, a bluebird sits in a tree, singing its heart out, allowing Schlitz to make the analogy that their beer is “as free from bitterness as a songbird’s lighthearted melody.” As tortured analogies go, it’s not a bad one.

Schlitz-1945-songbird

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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