Beer In Ads #757: James Madison For Budweiser

Wednesday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on James Madison, our fourth president and one of the architects of the Constitution, often referred to as the “father of the Constitution.” It ends with some terrifically jingoistic ad copy. “The drink that delights your palate and aids the digestion of your food. Drink the drink of your forefathers; the drink of the nobelst men that ever lived; the drink of the great triumphant nations; the pure, nourishing and refreshing juices of American barley fields; the home drink of all civilized nations.” Are you feeling thirty and patriotic yet?


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