Beer In Ads #804: That Extra Delicacy of Flavor


Friday’s ad is for Schlitz, from 1952. Showing an illustration of three different scenes, a mountain lake, a picnic and a beach, it features a bottle of Schlitz being poured into a glass. It shows that all too common mistake of showing the glass full, but the bottle still has about its contents. My favorite bit of text is below the picnic: “That extra delicacy of flavor that delights the true beer lover.” You can also see the modesty of the fifties in the way the bikini-clad woman is partially hidden by the glass of beer, but it sets up a cool effect, seeing her through a beer-colored lens.

Schlitz-1952-beach

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