From the press release:
A mystical legend in the Odell brewhouse, St. Lupulin (loop-you-lin) was the archetypal hophead. He devoted endless summers to endless rows of hops, tending to the flowers and the beloved resin within — lupulin. Extraordinary oils in this yellow resin provide this dry-hopped extra pale ale with an undeniably pleasing floral aroma. “St. Lupulin is our way of honoring the hop plant,” said brewer Jake O’Mara. “The beer has incredible hop character, but it’s balanced and very drinkable.”
I mention all this because I absolutely love the label artwork they came up with and just the idea of having a St. Lupulin. He looks to me like the Johnny Appleseed of hops. So since June 1st is the release date, I’m declaring that June 1 also be the feast day for St. Lupulin, patron saint of American hops. No reason we can’t have yet another beer saint, even a fictional one. We should come with our own myth for him, a tall tale. Happy St. Lupulin’s Day everyone. Enjoy a hoppy beer to celebrate.