Pirate Parade To Feature Float Of Recycled Beer Cans

The annual Gasparilla Pirate Festival in Tampa, Florida also includes a parade as part of the festivities. The parade takes place this afternoon, and usually features the Budweiser Clydesdales. But this year, instead they had local artist Terry Klaaren create a float using nothing by recycled beer cans. Klaaren called his work “re-cycle-dales” and it’s a sculpture of two life-size Clydesdale head figures that took him about six weeks and 3,000 beer cans to construct. According to a local news story:

“Every beer can was hand flattened with a wooden mallet,” Klaaren said. “We punched a couple of holes in it and then sewed it onto the mesh with stainless steel wire. I found beer cans to be a great sculpture medium.”

Gieseking said the vision for the float was Clydesdales emerging from a wave of water collecting recyclables in the wake.

“Just a nice image of taking the garbage out of the water,” Klaaren said.

Unfortunately, this is the only photo of it I can find. Perhaps there will be more views after the parade takes place later today.


Beer In Ads #1078: When Buffaloes Stopped The Iron Horse

Tuesday’s ad is for Budweiser, from 1944. Showing an old railroad scene and the tagline. “When Buffaloes Stopped the Iron Horse … Travelers Were Patient.” In the upper righthand corner, there’s also a box that says. “Travel Only When Necessary,” because of restrictions on vacations to save resources for the war effort. But read the copy and it’s almost funny to hear them equate not complaining and being patient with being “a good soldier.”


Schwarzenegger Bud Light Teaser Ads Released

ABI sent me a press release this morning that they’ve released teaser ads for what they’ll be airing during this year’s Super Bowl. I normally wouldn’t pay it much attention, but because of yesterday’s post Schwarzenegger To Appear In Super Bowl Ad For Bud Light I thought we should see what they’re planning for Arnie’s spot, though I think you’ll agree the two teasers don’t reveal very much, apart from the fact that time has not been kind. If you want to see the rest of what ABI has planned, the rest of the teasers are here on YouTube.

Beer In Ads #1074: Pinch-Hitting For Norway

Friday’s ad is for Budweiser, from 1942. The wartime ad is a curious one. It’s all about Vitamin D and other industries that Anheuser-Busch is involved with. As far as I can tell, the title of the ad, “Pinch-Hitting For Norway,” refers to A-B producing the vitamin from yeast, apparently important because it’s impossible to get the fish oil it’s usually made from due to World War 2. I also love the Viking imagery juxtaposed with the kids and their toy boat.


Beer In Ads #1059: Bud Sailing

Thursday’s ad is for Budweiser, from either the 1950s or early sixties. Showing two couples sailing, well one of them is, while everybody’s drinking bottles of Budweiser. I always thought bottles weren’t allowed on boats; shouldn’t they be drinking from cans? But I love this copy. “An off-shore breeze, cool spray on your face, the swirl of water slushing in her wake. On sailing days like this, you’ll find Budweiser an ever welcome addition to your crew. Lift its foaming, bubbling goodness to your lips and each sip will tell you ….”


Beer In Ads #1048: Just A Warm Wish To You And Yours

Sunday’s holiday ad is for Budweiser, from 1959. Part of Bud’s “Where There’s Life … There’s Bud” series, the ad shows a woman who’s busy wrapping presents, while an unseen hand is pouring her a beer. See the delight on her face? I also love the ad copy for this one. “Just a warm wish to you and yours for a happy, perfectly wonderful Holiday Season.” Even back in the late 1950s the war against Xmas was raging. “Holiday Season?” Bah.


Beer In Ads #1041: The Cheerful Taste Of Budweiser

Friday’s ad is for Budweiser, from 1962. The ad depicts a holiday dinner party, but I especially like the goofy expression on the woman in yellow dress staring at the man pouring himself a beer, as she’s about to shove some food in her mouth. Also, I love the ad copy copy from this period, using emotional adjectives to describe flavor and tastes. In this case, Budweiser tastes “cheerful.” I wonder what that tastes like?