Jay R. Brooks on Beer
Tuesday’s ad is for the Gugolz Bierbrauerei, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Gugolz Bierbrauerei, located in Langnau am Albis, which is a village in the canton of Zürich, Switzerland. It was founded in 1869 but as far as I can tell went out of business in 1905. I also don’t know who the artist was who created this poster.
Today is the birthday of George Isaiah Amsdell (September 3, 1820-February 17, 1906). He was born in upstate New York and founded the George I Amsdell Brewery in 1854, when he was 27, in Albany. His brother joined the firm three years later, renaming it the Amsdell Bros. Brewery. But in 1892, his brother Theodore left the business and it reverted to the George I. Amsdell Brewery. After his death in 1906, the family soldiered on, but in 1912 the name changed again to the Amsdell-Kirchner Brewing Co., suggesting a new partner, and in 1916 it became the Citizens’ Brewing Corp. before closing for good in 1920.
This biography of Amsdell is from “New York State Men: Biographic Studies and Character Portraits,” published in 1910:
“Brewer, was born at Kinderhook, Columbia County, N.Y., September 3, 1820. [Sources vary on the year of his birth. Some also cite 1825 or 1827; and at least one claims he was born the 2nd rather than Sep. 3.] He attended a boarding school at Chatham, and at the age of eleven he removed to New York and resumed his studies at a private academy at Bloomingdale. In 1843 he removed to Albany and connected himself with his father’s brewery business in the town of Guilderland, Albany county. In 1851 he formed a copartnership with his brother, Theodore M., under the firm name of Amsdell Brothers, and established a prosperous brewery in Albany. In October, 1892, the firm was dissolved, George I. continuing the business and establishing a branch in New York city under the management of his son, George H. Mr. Amsdell was vice-presidnet of the old Albany City Bank in 1865 and was a trustee of the Albany City Savings Institution at the time of his death. He was Alderman of the old Ninth Ward of Albany during the Civil War, and was one of the committee to raise men and funds for the Union army. He was member of Co., B, Albany Continentals, and the Tenth Regiment N.G.S.N.Y. Mr. Amsdell was of English descent, and on his mother’s side traced his ancestry to the Pilgrim band of the Mayflower. His father, William Amsdell, came to America in 1818, settled in Albany in 1820, where he died in 1870. Mr. George I. Amsdell died February 17, 1906.”
Here’s is Amsdell’s obituary from the New York Times:
You can also read a different take on the brewery’s history at Drink Drank with Albany Ale: The Brothers Amsdell and also more generally at the Albany Ale Project.
Today is the birthday of Joseph Haefner (September 3, 1848-January 10, 1916). He was born in near Bamberg, Germany. When he was 24, in 1872, he came to America, working in several breweries for fourteen years, before buying out Lawrence Knapp’s Empire Steam Brewery in 1886. He renamed it the Joseph Haefner Brewery, although it was also known as the Empire Brewery, and it’s best-known brand was Tivoli Beer. It reopened after prohibition as Haefner Brewing Co. and remained in business until 1946, when it became the Lancaster Brewing Co. for another three years, closing for good in 1949.
This biography is from the “Biographical Annals of Lancaster Co., Pa.,” published in 1903 by J. H. Beers & Co.:
JOSEPH HAEFNER, proprietor of the Empire Brewery, one of the largest enterprises of the kind in Lancaster, is a native of Germany, born in Ganstadt bei Bamberg, Sept. 3, 1848, son of John B. and Barbara (Stall) Haefner.
John B. Haefner, father of Joseph Haefner, was also a native of Germany, and for twenty years conducted a brewery in his native country, doing a large business and performing the duties of a prominent citizen. His death took place in 1899, when he was aged seventy-eight years. His wife died in 1893, at the age of seventy-two years. Both were worthy members of the Catholic Church. Mr. and Mrs. Haefner had the following children: John B. (deceased) also followed the brewing business; Peter resides in Germany and follows the butcher business; Joseph is mentioned below; Lizzie married Gottleib Smith, a farmer in Montgomery county, Pa.; Anna married William Kurtz, who conducts a hotel in Lancaster; Lena married Lawrence Rateline, a farmer in Germany.
Joseph Haefner learned his trade in Germany with his father, with whom he remained until he was sixteen years of age, then securing work in other breweries, where he continued until coming to America, in 1872. For two years he was employed in Rupert’s brewery, in New York, going then to Union Hill, N. J., where he remained one year. Coming to Lancaster, he served one year in Henry Frank’s brewery, and then went to Reading, where his knowledge of the business secured him a good position with Fred. Lauer, with whom he remained six years. Mr. Haefner then went to Pottsville, and in partnership with Peter Lauer and Lawrence Smith operated the Archard brewery for two years, and then for about five years was in Philadelphia. In 1886 Mr. Haefner returned to Lancaster and bought of Florence Knapp his present plant, which he has enlarged to thrice its original dimensions, and has more than trebled its producing capacity. This immense plant covers at present a half acre of ground and gives employment to twenty men. It is fitted with all modern improvements and is the only brewery in the locality which manufactures its own ice. This business was established in 1868 by Lawrence Knapp, and since Mr. Haefner became its proprietor has grown in importance until it ranks with the leading industries of the city.
Mr. Haefner is independent in politics. He takes a deep interest in everything looking to the advancement of the community, and votes for those whom he deems will best carry out his ideas. Fraternally he belongs to the B. P. 0. E. and the Brewers’ Association. In person Mr. Haefner exemplifies the best class of prosperous German- American citizens. Genial, pleasant, liberal in his benefactions and charitable to the poor, he has many in Lancaster who delight to call him friend. He has won his way to success through his own efforts, and well deserves the good fortune which has attended him.
In 1874, in Lancaster, Mr. Haefner was united in marriage to Margaret Fisher, daughter of Raphael Fisher, who operated a hotel in Lancaster for a number of years. He died in 1893, at the age of seventy-four years, and his wife died in 1884. They were members of the Catholic Church, and were interred in the Catholic cemetery. The following named children were born to Mr. and Mrs. Haefner: Mary, who died at the age of four years; Miss Elizabeth, at home; and Anna, Joseph, Catherine, Lauer and Margaret. Mr. Haefner built his present fine home, opposite his place of business, in 1890.
And this is from the “American Brewers’ Review,” for 1916:
