Sunday’s ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2015. The text reads: “Go’ snekamp …,” which translates as “Go snow fight.”
Archives for December 22, 2019
Today is the birthday of Frederick “Fred” Krug (December 22, 1833-November 18, 1919). He “was the German-immigrant founder of the Frederick Krug Brewing Company of Omaha, Nebraska. Krug is often cited as one of the early settlers of Omaha. In addition to operating the brewery for almost the entire duration of his life, Krug operated Krug Park in the Benson community and was the president of the Home Fire Insurance Company, which was founded in Omaha in 1884.”
Here’s a short biography of Krug from Find-a-Grave:
Born in Germany. Married Anna. Came to Omaha in 1859 and became the pioneer brewer of Omaha with a brewery on Farnham between 10th and 11th Streets. Partnered with Rudolph Selzer to form Krug & Selzer, and by 1860 became sole proprietor. In 1867 he moved it to 11th and Jackson and in the 1890’s he built a new brewery at 24th and Vinton Streets. Was on the Board of Directors of the German Savings Bank. Krug Park at 52nd and Maple Street and the Krug Theater were both named in his honor. Lived at 813 S. 20th Street and was a member of St. John’s german Evangelical Church.
And here’s his biography from Wikipedia:
Fred Krug was born in Niederzwehren near Kassel in Germany on December 22, 1833. He lived in Niederzwehren until 19 years of age where he was trained as a brewer. He then emigrated to the U.S. in 1852, settling in St. Louis, Missouri. In St. Louis, he met his wife Anna and had a son, William. In 1858, he moved to Council Bluffs where he worked in a small brewery. Later the same year, he moved to Omaha with his wife and son. He established his first small brewery on Farnam Street. Later, his business moved to Jackson Street between 10th and 11th streets. On October 17, 1893, he and his family celebrated the grand opening of the new Fred Krug Brewery. At the time this new brewery was one of the largest and most modern of its kind. Its capacity was reported to be 150,000 barrels per year and they employed approximately 500 men.
Krug led his company in Omaha for almost 50 years, and was responsible for founding Omaha’s Krug Park in 1904. The city of Omaha named a street after him. Frederick’s sons, including William, Frederick H., Jacob and Albert all worked at the brewery in a variety of capacities. Krug, a German immigrant, served on the State of Nebraska’s Board of Immigration.
This is a commemorative plate created for the brewery’s 50th anniversary.
And this is the back of the plate.
Below is a more thorough biography from the “Illustrated History of Nebraska, Volume 1,” by Julius Sterling Morton, published in 1911:
“The Fred Krug Brewery was located at 2435 Deer Park Boulevard in Omaha, Nebraska. Founded in 1859, Krug Brewery was the first brewery in the city. Krug was one of the “Big 4” brewers located in Omaha, which also included the Storz, Willow Springs and Metz breweries. Later sold to Falstaff in 1936, the facility closed in 1987.
The brewery in 1920.
And in its heyday.
This is a short history of the brewery.
In 1859 Frederick Krug established the Krug Brewery with an original output of one and a half barrels a day. In 1878 the brewery was located on Farnam between 10th & 11th Streets in Downtown Omaha, and by 1880 it was brewing approximately 25,000 barrels a year. In 1894 the brewery moved to 29th & Vinton Street near South Omaha. It cost $750,000 and was reportedly one of the best equipped breweries in the country. Omaha’s historic Anheuser-Busch Beer Depot is the only remaining building from the original Krug Brewery.
You wouldn’t believe there was such difference in beers until you use one Krug’s popular brands. They are uniform perfectly brewed and well-aged absolutely pure and leave no bad after effects. The kind of beer that acts as a tonic and a system builder. Order a trial case and begin to enjoy. – Text from a 1910 advertisement by Fred Krug Brewing Company.
Krug brewed beer under several labels: Fred Krug, Cabinet, and Luxus. Krug supported an amateur baseball team called Luxus, taking them as far as the Amateur Baseball World Championship in 1915.
Today is the birthday of Denise Jones, longtime brewer in the Bay Area. Until last year, Denise had started with a new brewery, Napa Point Brewing before it closed, but brewed for long stints at Moylan’s and Third Street Aleworks, among others. More recently she’ had moved to Bamberg, Germany and was working with Weyermann, but I believe she’s moved back stateside more recently and is livinh in Southern California. She’s a very talented brewer, and makes especially great stouts. Join me in wishing Denise a very happy birthday.