Tuesday’s ad is for Special Ballon, from maybe the 1930s or 40s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de la Couronne, which was located in Uccle, which is one of the 19 municipalities located in the Brussels-Capital Region of Belgium. “The brewery was acquired in 1959 by Brasserie Leopold, renamed “Nouvelles Brasseries a la Couronne” and later closed in 1966.” I don’t know who the artist is who created this poster, although there is a stylized mark in the upper left corner that is most likely the artist’s signature.
Archives for July 21, 2020
Today would have been Alec Moss’ 76th birthday, but unfortunately he passed away in early September of last year. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he was head brewer at the now-defunct Golden Pacific Brewery in Berkeley. Alec then spent some time at Redbird Brewing before moving to the coast to be head brewer at the picturesque Half Moon Bay Brewing, but he retired several years ago, although he was coaxed back for a time to work part-time for Anchor Brewing, building them a pilot system. Every time I saw him he seemed to be enjoying his retirement enormously, but then he unexpectedly fell ill. Join me in drinking a toast to Alec’s memory tonight.