Sunday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features at least four men hanging out in someone’s kitchen, having a few beers with some snacks. The text begins “out in the kitchen….”
Archives for February 14, 2021
Today is the birthday of Benedict Frank Haberle (February 14, 1888-January 9, 1938). He was the grandson of Benedict Haberle, who founded the Benedict Haberle Brewing Co. in 1857. When he died in 1881, it was incorporated as the Haberle Brewing Co. and eventually Benedict Frank Haberle became president of the brewery. After merging with the Crystal Spring Brewing Co. in 1892, the name was again changed to the Haberle-Crystal Spring Brewing Co. (and also the Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good.
This is his obituary, from the The Syracuse Journal on January 10, 1938:
Benedict Haberle Dies on Auto Ride
President of Brewing Company Succumbs To Heart Attack; Funeral to Take Place Tuesday Afternoon.
Victim of a fatal heart attack early Sunday morning, Benedict F. Haberle, 49, president of Haberle Congress Brewing Company, Inc., will be interred in Woodlawn cemetery tomorrow afternoon. The funeral will be at the home at 2 p.m. He died while riding in an automobile with his wife toward their home in Maple dr. They had gone out for “some fresh air” after he had complained of feeling ill. According to Mrs. Haberle, the couple left in their automobile from their home about 45 minutes before her husband succumbed. She said he was driving at first, but when they reached downtown Syracuse he was feeling worse, and asked her to drive home.
SLUMPS IN SEAT.
When the car reached Erie blvd. and Thompson rd. Mrs. Haberle noticed her husband had slumped in his seat and was quiet. She then drove to a nearby inn and summoned a St. Joseph Hospital ambulance and deputy sheriffs. The interne who responded to the call pronounced him dead. Coroner Winne later said that death was due to a heart attack, and permitted the body to be removed to the Haberle home by deputy sheriffs. According to Coroner Winne’s report, Mrs. Haberle told him that her husband had been trap shooting Saturday afternoon, and on Saturday night had complained of indigestion.
ACTIVE IN BUSINESS.
Mr. Haberle was long associated with the local brewing company, which are the Turnverein, the father, Benedict F. Haberle in 1857. It was then known as the Benedict-Haberle & Son Brewery. He was also vice president of the Arctic Ice Company and a member of many organizations, among which are the Turn Verein, the Liederkranz, the Syracuse Lodge of Elks and the DeWitt Fish and Game Club. Members of the DeWitt Fish and Game Club today announced that in respect to Mr. Haberle their banquet scheduled for Jan. 11, at the Yates hotel, will be postponed until Jan. 18. Surviving are his widow, Mrs. Edith Smith Haberle; a son, Benedict Jr.; three daughters, Mrs. Peter Caragol, Mrs. Richard Wegener and Miss Elizabeth L. Haberle; his mother, Mrs. Charles Haberle, and a brother, Warren J. Haberle. The funeral, at the home at 2 p.m. Tuesday, will be conducted by Rev. W. J. Woesner of Fayetteville Trinity Church.
And this account is about the brewery, from 100 Years of Brewing:
Today is also the birthday of Chuck Silva, former brewmaster at Green Flash Brewing in San Diego. His West Coast IPA has taken the world by storm, and personally, I loved his Tripel and Le Freak. The big, shiny new brewery they recently built is also pretty amazing. But eventually Chuck wanted to something of his own, and so he opened Silva Brewing Company in the Central Coast of California, around his native San Luis Obispo area in Paso Robles. Join me in wishing Chuck a very happy birthday.
Today is my friend and fellow beer writer Lew Bryson’s 62nd birthday. You used to be able read his writings at his website, lewbryson.com, Seen Through a Glass, and his Session Beer Project, and for a while there was less there because he became the managing editor of Whiskey Advocate and wasn’t writing about beer, although he’s still kept up with his political Why the PLCB Should Be Abolished. His latest book is also about Tasting Whiskey. But he’s back, baby, and is once again also writing about beer at his websites and other places. Lew is my favorite big galoot and the brother I never had. Join me is raising a glass of beer or whiskey and wishing Lew a very happy birthday.