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Archives for September 8, 2021

Beer In Ads #3842: Foster’s Lager For Good Health

September 8, 2021 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Foster’s Lager,” from 1936. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle and two glasses on a tray, with the tagline “For Good Health.”.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Historic Beer Birthday: Thomas William Everard

September 8, 2021 By Jay Brooks Leave a Comment

everards
Today is the birthday of Thomas William Everard (September 8, 1851-January 1, 1925). Thomas William Everard was the son of William Everard, co-founder of what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William, and fourth from Thomas William.

Thomas-William-Everard

Here is Thomas William Everard’s short biography from the brewery website:

Thomas William Everard was born on the 8th of September 1851, the year the Great Exhibition was staged by Prince Albert in Crystal Palace in London. He was the youngest of three children and joined his father’s firm at an early age. Thomas became very involved in his work at the brewery. He was so fond of his work he did not like to take holidays.

In 1890 a new partnership was formed to run the company- Everards, Son and Welldo. The partners were Thomas, his 69 year old father William, and a local wine and spirits merchant. Charles Leeds William Welldon.

Thomas took over the running of the brewery after the death of his father William, in 1892. He married Florence Muriel Nickisson of London on the 28th of September 1888. They had two children-William Lindsay, born in 1891, and his sister Phyllis Muriel, born three years later. William Lindsay would later go onto run the brewery.

Thomas enjoyed both country and urban life and was an active member of the Leicestershire Agricultural Society, as was his father. He continued the Everards tradition of public service and, like his father; he became a J.P. before being made a deputy Lieutenant of the County, and, in 1905, High Sheriff.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1)
The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

everards_tiger
At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Everads-burton-bitter

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Terence Sullivan

September 8, 2021 By Jay Brooks 9 Comments

sierra-nevada
Today is the 54th birthday of Terence Sullivan, the former Field Educator and assistant brewmaster at Sierra Nevada Brewing, though he recently had a new title bestowed on him: Product Manager. He’s been with the brewery nearly forever, and in recent years has become one of their ambassadors, traveling the country representing the brewery at numerous events, as well as coordinating Beer Camp. He’s also a terrific person and a great guy to have a pint (or six) with. Join me in wishing Terence a very happy birthday.

Brian Grossman, Tom Peters and Terence Sullivan outside Monk's
Brian Grossman, Tom Peters and Terence outside Monk’s Cafe during Philly Beer Week 2010.

Me and Terence Sullivan, Beer Camp coordinator, assistant brewer & field educator
Terence and me at a Sierra Nevada beer dinner a few years ago.

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Giving a tour of the brewery during our SF Beer Week beer camp in December 2010.

Pi Bar's Rich Rosen with Sierra Nevada Brewery's Terence Sullivan at Sierra Night
Pi Bar’s Rich Rosen with Terence Sullivan at Sierra Night at Pi Bar during SF Beer Week 2011 (photo purloined from Beer by BART’s Steve & Gail, from their Flickr Photostream).

terence-and-me-2014
Me and Terence on stage at the Chico Beer Camps Across American festival three years ago, raising a toast to Fraggle.

Filed Under: Birthdays Tagged With: California, Northern California, Sierra Nevada

Beer Birthday: Agostino Arioli

September 8, 2021 By Jay Brooks Leave a Comment

birrifico-italiano

Today is the 56th birthday of Agostino Arioli, who is the founder of Birrifico Italiano. It was one of the earliest craft breweries in Italy when it started in 1996. I first met Agostino in 2013, when he spent the day at Russian River Brewing doing a collaboration beer in with Vinnie and also stayed for the entire day to document the brew. We’ve kept in touch and often see him at the Firestone Walker Invitational Beer Festival at least every other year, which has been great, because he’s a terrific person and brewer. Join me in wishing Agostino a very happy birthday.

P1060774
Agostino, Vinnie Cilurzo and Travis Smith at Russian Liver Brewing for a collaboration day to make La Fleurette in 2013.
Untitled
Agostino with Brian Hunt and another Birrifico Italian brewer at the Firestone Walker Invitational in 2015.
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Pils and Love at the FWIBF in 2013.
IMG_7811
Agostino with Matt Brynildson at another Firestone Walker fest in 2017.
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Travis, Vinnie, Natalie Cilurzo and Agostino at the end of the collaboration day at Russian River in 2013.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Italy

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