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Archives for September 9, 2021

Beer In Ads #3843: Foster’s Lager Another Reason For Its Popularity

September 9, 2021 By Jay Brooks Leave a Comment

Thursday’s ad is for “Foster’s Lager,” from 1931. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle of beer with the text: “Another reason for its popularity is its purity.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Historic Beer Birthday: Julius Zupansky

September 9, 2021 By Jay Brooks Leave a Comment

salem-brewery
Today is the birthday of Julius Zupansky (September 9, 1850-September 6, 1919). He was born in Bohemia, and came to the U.S. when he was 35, in 1885. He appears to have worked as a brewer throughout Europe before coming to the States, where he secured a job at the Salem Brewery Association. He worked there for a quarter-century, likely retiring when he was sixty. But what position he held there is unclear, which is curious given that he’s referred to as a “pioneer brewer of the Pacific Coast.” Even Gary Flynn’s Brewery Gems doesn’t mention him on his page on the History of the Salem Brewery Association, and his site is easily the most comprehensive on breweries in that part of the U.S.

Salem-Brewery-1939
The Salem Brewery Association around 1939.

The Salem Brewery Association was originally founded in 1866 as the Pacific Brewery, but three years later, in 1869 the name was changed to the Salem Brewery. Then in 1885, when Zupansky arrived in America, it was called the Capitol Brewery. In 1903, it again changed its name, this time to the Salem Brewery Association. It stayed with that name until 1943, when another local brewery, Sicks’ Brewing, bought it and operated it for another ten years, closing for good in 1953.

salem-beer-graphic

Zupansky’s name is mentioned several times in the American Brewers’ Review, but the most information is contained in his obituary from American Brewers’ Review, Volume 23:

Julius-Zapansky-obit

Full size picture of salem beer on trade street
And this is the brewery from down the street.

Salem-Beer-square-1908

Salem-Beer-Labels-Salem-Brewery-Association-1906

Salem-Beer--Labels-Salem-Brewery-Association

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bohemia, History, Washington

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