Saturday’s ad is for “Foster’s Lager,” from the 1890s or maybe a little later. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the inside of a hunting lodge general store or bar, or both. Foster’s is featured everywhere you look, so maybe they owned the place?
Archives for September 11, 2021
Today is the 60th birthday — the Big 6-O — of Geno Acevedo, head brewer and co-owner of El Toro Brewing in Morgan Hill, California. Geno made one of my favorite Oatmeal Stouts, along with many other fine beers, but unfortunately as far as I can tell the brewery is now closed, sad to say, but I think he’s working on something new in Alaska. Still, join me in wishing Geno a very happy birthday.