Tuesday’s ad is for “Foster’s Lager,” from the 1930s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a ginormous bottle and the text “Always Suits the Occasion,” along with several gentlemen at what looks like a club with a waiter in the foreground taking away empty bottles, with the tagline “Made from Pure Malt and Hops Only.”
Archives for September 14, 2021
Today is the 53rd birthday of Steve McDaniels, a former brewer with 21st Amendment. These days McDaniels is hard at work building what might have become the Oakland Brewing Co. on 22nd Avenue in Oakland, and brewing their beer at other locations until it’s finished, at least he was the last time I talked to him. Admittedly, it’s been a little while so hopefully it’s still in the works. He’s also brewing beer for his other venture, Independent Brewing. Join me in wishing Steve a very happy birthday.