Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a cartoon ad which I believe is from around the time of the Olympics the last time they were in Los Angeles, which was 1984.
Archives for September 29, 2021
Today is the birthday of Frank H. Stahl (September 29, 1876-October 28, 1909). He was the son of John H. Stahl, who in 1870 bought the City Brewery in Walla Walla, Washington. Although he continued to operate the brewery by that name, the business was called John H. Stahl & Co. until 1905, when Frank took over and renamed it the Stahl Brewing and Malting Co.
Here’s a short history of the brewery from 100 Years of Brewing:
This is Walla Walla in 1876, about six years after Frank Stahl’s father bought the brewery.