Saturday’s ad is for “Hamm’s,” from 1904. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features two windows, one with a bottle of beer in it and the other with what is presumably a view of the City of St. Paul, with the tagline below: “Hamm’s when you want Beer.” But it’s the headline at the top that is the point of the ad. It says: “Two Reasons.” And it’s the answer to the question below the headline. “Why all St. Paul [Minnesota] people who drink Beer should drink Hamm’s.” The answer is 1) it’s “best beer sold in St. Paul,” and 2) “Hamm’s Beer is Made in St. Paul.”
