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You are here: Home / Breweries / A-B InBev Trademarks 40+ Airport Codes

A-B InBev Trademarks 40+ Airport Codes

June 16, 2012 By Jay Brooks

airplane
Here’s a strange development. Remember Anheuser-Busch InBev filed trademark applications for over a dozen telephone area codes a few months ago. Speculation ran high that they were planning on duplicating the success of their recent acquisition, Goose Island Brewing, and their 312 Urban Wheat Ale, named after the local Chicago area code, but nobody could say for sure. This past Monday, the U.S. Patent and Trademark Office granted ABI a 6-month extension to submit their mandatory “Statement of Use” forms, meaning we’ll have to wait a bit longer to discover exactly how they’re planning on using those area codes.

Pro Brewer is now reporting — though the original sources are Evan Benn on St. Louis Today and Jenn Litz at Craft Business Daily — that ABI has spent over $12,000 filing similar applications to lock-up over 40 airport codes, including “LAX (Los Angeles), SFO (San Francisco), MIA (Miami), BOS (Boston) and LGA (New York LaGuardia).” Again, no word on what the plan is for them, but it would have to be for a beer name, wouldn’t it? What else could it be? Surely not just making sure no one else uses them? ‘Cause that would be kinda evil. What’s next, famous zip codes? Two-digit state codes? There was a great joke Lily Tomlin used to tell in her stand-up act. “I love it how New York City named their streets after all the famous numbers.”

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Rumors



Comments

  1. Rick says

    June 16, 2012 at 10:43 pm

    What happens if LGA Lager is served next to 90210 Lager? I see much confusion ahead for world travelers. While they’re at it, seems like a good time to lock up those pesky state abbreviations – CA, CO, NY, FL, OR… etc. Those may also come in handy.

  2. Bill Simpson says

    June 17, 2012 at 8:58 am

    What’s next – satnav co-ordinates? I guess it shows a desire to create local appeal for their brands, which is no bad thing.

  3. Gerard Walen says

    June 17, 2012 at 3:12 pm

    I’m going to file applications for the AP Stylebook abbreviations. Anyone have several thousand dollars to back me?

  4. beerman49 says

    June 17, 2012 at 6:20 pm

    THAT KIND OF STUFF SHOULD NOT BE ALLOWED, PERIOD!

Trackbacks

  1. PDX to LAX via ABV says:
    July 5, 2012 at 9:10 pm

    […] this beer item over on the Brookston Beer Bulletin (awhile back) and thought that I should (finally) weigh in on it. It appears the goliath that […]

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