Rumors Archives - Brookston Beer Bulletin

Pyramid Closes Walnut Creek Location

January 12, 2016 By Jay Brooks 1 Comment

Rumor has it that Pyramid Breweries has closed the last remaining vestige of their foray into California. After closing the Sacramento brewpub a couple of years ago, and the Berkeley brewpub last year, apparently the staff of the Walnut Creek Alehouse learned Sunday that it would be their last day. Yesterday, apparently, the alehouse was locked up and closed up for good.

The website for the Walnut Creek Alehouse simply states the following:

The Pyramid Alehouse in Walnut Creek is now closed.
Thank you so much for your patronage over the years. We also thank our employees for their dedicated service.

Leffe IPA?

March 19, 2015 By Jay Brooks 5 Comments

Here’s an odd bit of news. The Belgian brand Leffe, owned by Anheuser-Busch InBev, has traditionally made abbey beers (though that’s certainly been changing since being acquired by ABI) and the current lineup from Leffe includes a “Blond, Brown, Ruby, Tripel, Radieuse or Vieille Cuvée,” and a few others, as listed on their website.

But according to an item on Totally Beer, a source in the French-speaking part of Belgium, La Libre, is reporting that ABI is planning on launching a new IPA under the Leffe brand, to be known as “Leffe IPA.” At least one Belgian beer source doesn’t think it’s a good idea, calling it a big mistake. It certainly seems like an odd fit to launch a hoppy beer under a label known for brewing abbey-style beers, not hop forward ones, no matter how popular IPAs might be.

I made this up, but it doesn’t look right, does it?

UPDATE: It appears that ABI will not be calling the beer Leffe IPA after all. Much like the famous scene in “Pulp Fiction” about McDonald’s “Quarter-Pounder with cheese” being called the “Royale with cheese” in France, the Leffe IPA will also apparently be called the Leffe Royale. And take a look at the graphic below, taken from Beertime (though it appears it originally was printed in a catalog of some type), there will actually be three different Royales.

The graphic announcement says that the beer will have “subtle aromas” and “3 different varieties of hops” (despite listing four) but I think that’s just the first beer in the series. Curiously, it also appears to say that the Cascade hops are exclusive to Leffe, which unless I’m reading that wrong is an odd statement given that Cascade hops are the most popular hop variety used by smaller brewers. Of course, they could just be saying the beer is using Cascade hops exclusively, simply meaning it’s a single hop beer.

And this is a pretty interesting claim: “New brewing process: dry hopping.” I’m sure Britain’s brewers are howling with laughter at that one. Descriptors mentioned for the beers include “red fruits, peach, apricot, spices,” a “pronounced bitterness” and “very fruity.” So I guess the first beer is using the four listed varieties (Whitbread Golding, Cascade, Challenger and Tomahawk the second is brewed with the “Mapuche” hop variety from Argentina, and the last one Cascades. It’s possible that only the Cascade IPA is the IPA of the three, and that the others aren’t meant to be, just all more hop forward beers under the umbrella of the “Royale” series. H/T to The Beer Nut for sending me the link.

Anchor To Release Double Liberty IPA

March 14, 2015 By Jay Brooks 3 Comments

I generally don’t like revealing a new beer coming from a brewery before they’ve officially announced it, preferring to let the brewery manage how that information is made public. But since others have revealed it online, and because it’s pretty big news, I’m breaking my own rule. Anchor Brewery has apparently created a new beer called Double Liberty IPA.

The label has been approved, drawn by their longtime label artist Jim Stitt, although no date has yet been set for its release as far as I know right now. Since they only recently released their new Flying Cloud Stout, I suspect it will be a little while before it’s officially announced. The COLA search also reveals it will be both bottled as well as available in kegs.

According to the neck label, “Double Liberty IPA is made with 2-row pale malt and whole-cone Cascade hops.” It also apparently has “double the hops and double the IBUs.” They describe it as “imparting uniquely complex flavors and dry-hop aroma to this radically traditional IPA.” I love that phrase — “radically traditional.” It also weighs in at 8.2% a.b.v.

I’m sure we’ll learn more details soon. Anchor’s brewmaster Mark Carpenter is speaking to my class at Sonoma State on Wednesday, so hopefully he’ll be able to tell me more then. But frankly, I’m pretty excited to try this new beer. Liberty Ale has long been one of my favorite beers, and is the beer I always order first, each time I visit the brewery’s tap room. So an imperial version of that beer has to be worth trying, especially if Mark had a hand it creating it, as he did with the original Liberty 40 years ago.

Reuters Hinting At Possible ABI/SABMiller Merger

October 29, 2013 By Jay Brooks 2 Comments

Rumors and discussions of a possible merger between Anheuser-Busch InBev and SABMiller are nothing new, it’s been talked about by the business press off and on for a number of years now. But it had been quiet lately, most likely because of the deal by ABI to buy Grupo Modelo. But yesterday Reuters fanned the flames of merger once again, in a piece of speculation: Bets on for mega brewer merger as virgin ground shrinks.

With the acknowledged bullet points that “Asia main area with assets left to buy,” and that the ABI and SABMiller would combine the “growth markets” of Africa and Latin America,” they put the price for ABI to buy SABMiller at at least $100 billion. According to Reuters:

Now, with AB InBev planning to return to a comfortable pre-deal debt-to-EBITDA ratio of below two next year, industry experts are betting on a combination of its Budweiser and Stella Artois brands with SABMiller’s Peroni and Grolsch. Some expect a deal within a year.

“It’s more a question of when, not if,” said a banker who has worked on drinks deals. Others, also speaking on condition of anonymity, cited AB InBev’s record as a serial acquirer and the need for a target to match or surpass its $52 billion purchase of Anheuser Busch in 2008.

Asia, they claim, is the next frontier, though many of the bigger breweries are state-owned (which means expensive). Interestingly, while they admit that SABMiller would also be expensive the Reuters’ business analysts believe “a tie-up would be straightforward with antitrust issues relatively easy to fix and immediate benefits of scale.” Other analysts, however, do see potential problems with the merger from “regulators is in the United States and China” because of the market overlap in those countries.

Price, not surprisingly, is the elephant in the room, and the estimated $100 billion ticket price would make such a deal the “fifth-largest corporate acquisition ever.” Reuters places the current value of SABMiller at $84.5 billion and believes it’s in ABI’s best interest “to move fast before SABMiller gets more expensive.” But would SABMiller be interested in selling? “SABMiller’s two top shareholders — cigarette maker Altria Group and the Santo Domingo family of Colombia, which own 27 percent and 14 percent, respectively — ‘may think this is as good as it gets,’ said another banker.” So that suggests that the people behind the curtain might be amiable to the buyout. A couple of years ago, writing about this very possibility of a merger, I recalled that when the AB/InBev merger went down, someone joked that eventually there would be just one international beer company and it would just be called “Beer.” I remember laughing at the time, but truth really is stranger than fiction. So who knows? It should be an interesting year.

ABI Beer Brands …

plus …

SABMiller Beer Brands …

Equals = ?

A-B InBev Trademarks 40+ Airport Codes

June 16, 2012 By Jay Brooks 5 Comments

Here’s a strange development. Remember Anheuser-Busch InBev filed trademark applications for over a dozen telephone area codes a few months ago. Speculation ran high that they were planning on duplicating the success of their recent acquisition, Goose Island Brewing, and their 312 Urban Wheat Ale, named after the local Chicago area code, but nobody could say for sure. This past Monday, the U.S. Patent and Trademark Office granted ABI a 6-month extension to submit their mandatory “Statement of Use” forms, meaning we’ll have to wait a bit longer to discover exactly how they’re planning on using those area codes.

Pro Brewer is now reporting — though the original sources are Evan Benn on St. Louis Today and Jenn Litz at Craft Business Daily — that ABI has spent over $12,000 filing similar applications to lock-up over 40 airport codes, including “LAX (Los Angeles), SFO (San Francisco), MIA (Miami), BOS (Boston) and LGA (New York LaGuardia).” Again, no word on what the plan is for them, but it would have to be for a beer name, wouldn’t it? What else could it be? Surely not just making sure no one else uses them? ‘Cause that would be kinda evil. What’s next, famous zip codes? Two-digit state codes? There was a great joke Lily Tomlin used to tell in her stand-up act. “I love it how New York City named their streets after all the famous numbers.”

Lagunitas IPA Brewed At Anchor

January 26, 2012 By Jay Brooks 6 Comments

If you were following the twitterverse closely on Tuesday, you might have noticed an interesting story developing, as relayed in tiny bites by Lagunitas owner Tony Magee. I’ve rejiggered the twitter stream, re-ordered it, uncompressed abbreviated words, and added additional ones for clarity in an attempt to make it a more coherent story.

“We had a crazy strong 4th quarter 2011 and are nearly MAXED! out right now. This could cause SERIOUS supply problems as Spring approaches.” As you may recall, “our new brewhouse,” specifically the “Lauter Tun, was savagely attacked by a crane in the mid-Atlantic and that has delayed the start-up by a about a month. Working on the new brewhouse installation and all the plant improvements have been my whole life for the last year, so, for me, it’s personal!” I “don’t want to disappoint friends, customers, retailers, or distributors” and “since the cool new owners of Anchor have become our friends,” and “since their brewers are totally the most experienced Craft Brewers anywhere on Earth, I asked them if they could help us somehow.” They magnanimously said yes, “so we’re working with them right now to brew some IPA draft for us. Can you dig that? Anchor Brewing! Its’a STRAIGHT-UP honor that Anchor is willing to help us through this two-month hump. It is great to have such friends on this crazy competitive left-coast! I love this career. Imagine; working with the brew-co father of us all.”

So that sounds intriguing, right? Lagunitas brewing in the cooolships at Anchor?!? I spoke to Anchor co-owner Keith Greggor, who confirmed that’s exactly what happened. He stressed that we shouldn’t read too much into it, it’s just one brewery helping out another, which is great, I think. So for the next couple of months, head brewer Jeremy Marshall will, from time-to-time, be overseeing Lagunitas IPA being brewed in San Francisco.

They’ll be brewing IPA for draft only there, at least until the new brewhouse in Petaluma can be completed. That also means that shortly, when you an order a Lagunitas IPA from a keg, it could have been brewed at Anchor. As far as I know, this is the first time a non-Anchor beer has been brewed on Anchor’s system at their present location. Now this is a great example of our community, where a brewery can set aside any competitive impulse and help out a fellow brewer in need. As Greggor said. “It just felt like the right thing to do. You help your friends.” How cool is that?

Anchor Teases About New Beer Series

January 20, 2012 By Jay Brooks 1 Comment

Anchor Brewery is teasing us. Earlier today they tweeted this enigmatic photo that vaguely hints at a new series of beers from the oldest craft brewery in America. All the tweet says is that we have to wait until Monday. “We’re brewing up a special announcement for Monday, January 23. Here’s a little taste…” Can’t wait.

Updates On The Vodka & Tampon Hoax

November 21, 2011 By Jay Brooks 4 Comments

You may recall my skeptical take on the Vodka and Tampon story two weeks ago. Since then, I got an e-mail from a friend with a link to a Tiny Cat Pants post In Which I Debunk the Vodka-Soaked Tampon Myth. Today, I learned from the Missus that Danielle Crittenden, Managing Editor, Blogs, for the Huffington Post Canada was as skeptical as I was. Crittenden’s also the wife of famed conservative David Frum and an author in her own right. She posted her own efforts at reproducing the vodka tampon on the Huffington Post, in an article entitled Bartender, a Dirty Martini With a Tampon!. Like Tiny Cat Pants, it didn’t go well … at all. And it’s part of mounting evidence that the people spreading this story are, for lack of a better term, full of shit. As I suspected, this sounded more like an urban legend, a hoax, a way for media outlets to scare parents. But read Crittenden’s account, it’s pretty funny, and scary, but in a whole different way.

Drunk Off … Er, In Your Ass?

November 11, 2011 By Jay Brooks 5 Comments

A mix of thanks and “how could you” to Stephen Beaumont for tweeting this story, because now that I know it, I can’t unknow it. According to Digital Journal, a growing trend among Phoenix, Arizona, area youths — disturbingly both girls and boys — is to get drunk by soaking a tampon in vodka and inserting it … well, you get the idea. According to the report, the practice was first identified in 1999, in the Oxford Journal of Alcohol and Alcoholism, although in that instance they wrote about just three case studies all of whom were adults in their late twenties to their mid-thirties. Also, in April of this year, the same thing was reported to be happening in Germany, too.

The latest story’s origin is a Channel 5 KPHO Phoenix TV report, where a Dr. Quan is the medical source, saying they’ll get a “[q]uicker high, they think it’s going to last longer, it’s more intense.” School Resource Officer (whatever that is) Chris Thomas adds “[w]hat we’re hearing about is teenagers utilizing tampons, soak them in vodka first before using them. It gets absorbed directly into the bloodstream. There’s no barrier, there’s no stomach acid to prevent it.” Dr. Quan agreed. “I would expect it to absorb pretty quickly as well, because it’s a very vascular structure.” Okay, that’s probably enough to give you the idea of what “butt chugging” is. Two things leap to mind.

One, this has got to be a hoax. Kids messing with adults and them falling for it hook, line and sinker. Maybe it’s just me, but when I was a kid, not only would this have never occurred to us, but even if it had, we would never have tried it. Heroin addicts shoot up between their toes to avoid detection. Same deal here, apparently, but there are just too many simpler ways to avoid detection than this. It’s just too much committed effort for most people. Or is that just me? Plus, mainstream media, and television in particular, loves a good scare story, something that puts fear into its viewers. This story is dripping with cautionary words, something else for parents to be “concerned” about. Perhaps some idiots did try it, but a growing trend? I’m just not buying it. You?

Second, if it is true, however doubtful, it shows the futility of having 21 be the minimum legal drinking age and avoiding any real education before that time. People will find a way to do almost anything if properly motivated. And few things motivate a teenager more than being told they can’t do something. I keep hearing that line from Jurassic Park in my head. “Nature will always find a way.” And so it goes.

UPDATE: Thanks to Rick at Pacific Brew News for sending me this Tiny Cat Pants post In Which I Debunk the Vodka-Soaked Tampon Myth.

Area Code Beer

July 7, 2011 By Jay Brooks 2 Comments

After Anheuser-Busch InBev‘s recent acquisition of Goose Island for just under $40 million, it seems they may be taking a page from the Chicago microbrewery’s success. One of Goose Island’s most popular beers is 312 Urban Wheat Ale, named for the Chicago telephone area code.

Officially known as the Telephone Numbering Plan, it was first implemented only in large metropolitan areas in the late 1940s, and was nationwide by 1966. Until the number of area codes exploded due to fax machines, beepers (remember beepers?) and then mobile phones, many cities became closely associated with their area codes, being recognizable at once to anyone in the know. Thanks to such positive associations — not to mention being a tasty brew — Goose Island’s 312 became their best-selling beer, especially in their local market.

It appears that ABI is hoping such positive associations with local area codes will work as well in other cities as it has in Chicago. Earlier this year, in May, they applied for a federal trademark for the area codes in fourteen metropolitan areas. So far they’re seeking a trademark for 202 (Washington, D.C.), 214 (Dallas), 216 (Cleveland), 303 (Denver), 305 (Miami), 314 (St. Louis), 412 (Pittsburgh), 415 (San Francisco), 602 (Phoenix), 615 (Nashville), 619 (San Diego), 702 (Las Vegas), 704 (Charlotte), and 713 (Houston). I’m a bit surprised that both New York (212) and Philadelphia (215) are both missing from the list. Both seem more well-known to me than several on the original list. So far, there’s no information about ABI’s plans for the trademarks, whether it’s to market the Urban Wheat branded for specific markets or to do different beers in each city. But it’s certainly possible we could see some version of the beer below at some point in the future. Stay tuned.