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Jay R. Brooks on Beer

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Beer In Ads #5247: Frey Bros. Celebrated Bock Beer

May 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad is for Frey Bros. Celebrated Bock Beer, which was published on May 10, 1878. This ad was for the Frey Bros. Brewery of Grand Rapids, Michigan., which was originally founded in 1872 and also traded under the name Coldbook Brewery. This ad ran in The Grand Rapids Eagle, also of Grand Rapids, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: George F. Wiessner

May 10, 2026 By Jay Brooks Leave a Comment

Today is the birthday of George F. Wiessner (May 10, 1860-July 6, 1925). He was born in Baltimore, Maryland, and was the son of John Frederick Wiessner, who founded the John F. Wiessner Brewery of Baltimore, Maryland in 1863, renaming it the John F. Wiessner & Sons Brewing Co. after George and his brother John Friedrich Wiessner Jr. joined he business in 1888, which it remained until closed by prohibition in 1920. It did reopen afterwards, but George Wiessner passed away at age 65 in 1925. George was Secretary and Treasurer of the business until his brother died in 1906, and after that he became president for the rest of his time in the family business.

The Brewery after 1906.

Here’s his obituary from the Baltimore Sun in 1925:

And here’s another obituary from the Evening Sun:

And below are some ads and labels from the brewery:

From the Baltimore Sun, 1908.
Wiessner’s Bock Beer
From Christmastime, 1909.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Baltimore, Maryland

Beer In Ads #5246: Bohn’s Bock Beer On Draught Today

May 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad is for Bohn’s Famous Bock Beer, which was published on May 9, 1905. This ad was for the August Bohn Brewery of Zanesville, Ohio, which was originally founded in 1860 by Sebastian Bohn, but August took over in 1892. This ad ran in The Times Recorder, of Zanesville, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer Birthday: Chris Cramer

May 9, 2026 By Jay Brooks Leave a Comment

Today is the 65th birthday of Chris Cramer, who co-founded the Karl Strauss Brewing Co. along with his cousin, Karl Strauss, and Matt Rattner. They opened the first brewpub in San Diego, known as the Karl Strauss Old Columbia Brewery and Grille, and today they have nine locations, including a large brewing facility. Chris has also been very active with the CCBA over the years and has been a great advocate for both San Diego and California craft beer. Plus, he’s fun to share a beer with. Join me in wishing Chris a very happy birthday.

Chris and me at GABF a couple of years back.
Me with Chris and John Martin, from Drake’s and Triple Rock, at Trumer in Berkeley during SF Beer Week.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Birthdays, California, San Diego, Southern California

Beer In Ads #5245: Wiedemann’s Brewing Bock Beer

May 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for Wiedemann’s Bock Beer, which was published on May 8, 1940. This ad was for the Geo. Wiedemann Brewing Co. of Newport, Kentucky, which was originally founded in 1860 by John Butcher, though Wiedemann became involved in the brewery in 1870, and took sole control of it by 1878. This ad ran in The Indianapolis News, of Indianapolis, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana, Kentucky

Beer In Ads #5244: Southern Brewing Bock Beer

May 7, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s two almost identical ads are for Southern Brewing’s Bock Beer, which was published on May 7, 1885. This ad was for the Southern Brewing Co. of New Orleans, Louisiana, which was originally founded in 1856 by George Merz (or Mertz). This ad ran in two papers, in English in The Evening Chronicle, of New Orleans, Louisiana, and the second, in French, in L’abeille De La Nouvelle-Orléans, also of New Orleans, Louisiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana

Beer In Ads #5243: Union Brewery Bock Beer!

May 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Union Bock Beer, which was published on May 6, 1903. This ad was for the Union Brewing Co. of Iowa City, Iowa, which was also known as Graf Bros. Brewery. It was originally founded in 1857 by Simeon Hotz & Louis Englert, but at least one Graf was involved as early as 1876. This ad ran in The Iowa City Press Citizen, also of Iowa City, Iowa.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Iowa

Historic Beer Birthday: Jacob F. Kuhn

May 6, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Jacob Friedrich Kuhn (May 6, 1830-April 15, 1915). He was born in Eschelbach, Germany, but when he was fourteen, in 1845, he emigrated with his family to the U.S., settling in Buffalo, New York. Most of his life, at least until age 40, he worked as a tax assessor. But one of the businesses he was assigned to assess was a brewery, the Messner & Shamel Brewery owned by Anthony Messner and Michael Schamel. But Messner was leaving the brewery and so they were in need of a new partner, so at the age of 40, in 1870, Kuhn bought into what they now called the Shamel & Kuhn Brewery, at least until 1874, when Schamel departed and now it was called simply the Jacob F. Kuhn Brewery.

But Kuhn had also been. very busy person when it came to his family. When he was 21, he married Elizabeth Rudolf and they reportedly had a staggering twenty-five children, some of whom came to work at his brewery and so by 1884 they name of the brewery changed again, this time to Jacob F. Kuhn & Sons, though how many sons is unknown. In 1891, the name was changed one last time, to the Gambrinus Brewing Co., which it remained until it closed for good in 1904. Eleven years later, Jacob Kohn passed at age 84.

The brewery in 1875.

And here’s his obituary from the Buffalo Time on April 16, 1915:

Brewery employees around 1890.

And here’s one more obituary, though it’s a little harder to read:

The brewery around 1900, after they’d changed its name to Gambrinus Brewing.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Beer In Ads #5242: Tell Your Paw To Ask Hochgreves To Send A Case Of Their Bock Beer

May 5, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s very odd ad is for Hochgreves Bock Beer, which was published on May 5, 1905. This ad was for the Hochgreve Brewing Co. of Green Bay, Wisconsin, which was originally founded in 1857 as the Bellevue Brewery by August Hochgreve and Henry Rahr. This ad ran in The Green Bay Press Gazette, also of Green Bay, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Historic Beer Birthday: Louis von Schwanenfluegel

May 5, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Louis von Schwanenfluegel (May 6, 1848-?). He was trained as a brewer at his father’s brewery, worked at a malt house, and became the manager of Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th.

This account is from “100 Years of Brewing:”

Schmitt-and-Schwanenfluegel-brewery

The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, this George’s father, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.

Schmitt-and-Schwanenfluegel

According to 100 Years of Brewing, the chronology is slightly different:

schmitt-schwan

Extra-Bohemian-Beer-Foam-Scrapers-Schmitt-and-Schwanenfluegel

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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