Breweries Archives - Brookston Beer Bulletin

Historic Beer Birthday: Thomas M. Dukehart

June 18, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Thomas M. Dukehart (June 18, 1835-August 1, 1912). He was born in Maryland, and became a partner in a Baltimore Brewery, the Rock Spring Brewery, in 1872 and later it was known as the Maryland Brewing Co., from 1884-1891. Dukehart eventually became the sole owner, renaming it the Dukehart Brewing Co. in 1891, and in 1900 it became known as the Dukehart Manufacturing Co. Brewery. Dukehart died just as prohibition was starting, in 1912, and the brewery was closed and never reopened.

This story of the Dukehart and the brewery is from “100 Years of Brewing,” published in 1903.

And this is from the “Industries of Maryland: A Descriptive Review of the Manufacturing and Mercantile Industries of the City of Baltimore,” published in 1882:

Historic Beer Birthday: Frank Shlaudeman

June 17, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Frank Shlaudeman (June 17, 1862-after 1934). His father founded what would become the Decatur Brewing Co., in Decatur, Illinois, which is where he was born and raised.

Frank’s father Henry Shlaudeman joined the Edward Harpstrite Brewery (which was originally the John Koehler & Adam Keck Brewery when it opened in 1855). Within a few years, he’d made enough of an impact that it became the Harpstrite & Shlaudeman Brewery, and two years after that, in 1884, he bought out his partner and it became the Henry Shlaudeman Brewery. In 1888, it was again renamed, this time the Decatur Brewing Co. It reopened after prohibition in 1934 under the name Macon County Beverage Co., but closed for good the same year.

Surprising, I was unable to turn up even one photograph of him, and very little at all about him. He took over the brewery after his father retired in 1903. I found a record of him taking a trip in 1934 to California, but no other biographical information.

Historic Beer Birthday: Anton Ruh

June 11, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Anton Ruh (June 11, 1845-November 26, 1925). Ruh was born in Germany, but made his way to America, settling in Kentucky. In 1889, he became the brewmaster of the Bavarian Brewing Co. of Covington, Kentucky, after Wilhelm Riedlin became the sole owner. He brewed there until prohibition began, and even though the brewery did reopen after repeal, he had passed away in 1925.

There isn’t a great deal of information about Anton Ruh, although there’s this brief mention from the North Kentucky Tribune:

One Covington family contributed greatly to the beer brewing heritage of Covington. German immigrant Anton Ruh was a long-time brew master at Bavarian Brewery. Under his leadership, the Bavarian brand gained a reputation across the Midwest. Anton’s son, Joseph Ruh, was associated with both Bavarian and Heidelburg Breweries. Joseph’s son, Carl Ruh, was a teacher at Covington Catholic High School, a Kentucky State Representative and Kenton County Sheriff.

It appears that Ruh may be front and center in this photo of the brewery workers from an unknown date.

And this history of the brewery is from “The Encyclopedia of Northern Kentucky,” edited by Paul A. Tenkotte, James C. Claypool:

1877 U.S. Brewers Association Convention

June 6, 2018 By Jay Brooks Leave a Comment

This is an interesting photo I came across in 100 Years of Brewing, which was originally published in 1903. This two-page double truck is a photo of all the attendees of the Seventeenth annual convention of the United States Brewers Association, which was held in Milwaukee, Wisconsin. The photo was taken on June 6, 1877.

There are 133 people in the photo, although not all of them are identified. Quite a few of the people in the photo are, or rather were, pretty big deals in the brewing industry at that time, which makes sense. This was, after all, the biggest trade convention for brewing. But when you read the names, it’s a veritable who’s who of the brewing industry.

Luckily, they included a numbered key to identify the people in the picture.

Interestingly, even though the photo was taken in 1877, by the time it was published in “100 Years of Brewing,” 26 years later, 55 of the 133 people in the photo had died, or over 40%.

Here are slightly larger images of the two pages, first the left page, followed by the right.

Historic Beer Birthday: Frank Leonard Eppig

June 4, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Frank Leonard Eppig (June 4, 1864-February 11, 1923). He was born in Brooklyn, New York, and was the son of Leonard or Leonhard Eppig, who owned the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. When his father died, his sons, including Frank as president, continued running the brewery until it was closed down by prohibition in 1920. Frank died in 1923, but the rest of the remaining family reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

Zimmerman’s Saloon, located at the corner of Graham Ave and Moore Street, in Williamsburg, New York, in 1877, advertising that they carried Leonard Eppig beer.

I’ve been unablt to find any photos of Frank, or much information, but this is Eppig’s obituary from the Brooklyn Daily Eagle, for February 13, 1923:

Recently, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

Historic Beer Birthday: David & Louis Kuntz

June 4, 2018 By Jay Brooks Leave a Comment

Today is the birthdays of both David Kuntz (June 4, 1819-July 11, 1892) and Louis Kuntz (June 4, 1852-October 8, 1891). David Kuntz was born in Wiesbaden, Hessen, Germany, but moved to Waterloo City in Ontario, Canada, opening the Spring Brewery in 1844, though it was later renamed the Louis Kuntz Park Brewery. His son, Ludwig “Louis” Kuntz was born in Waterloo, Ontario, and work with his father at the family brewery, though passed away a year before his father, and the business passed to David’s grandson, and Louis’ son, David C. Kuntz. Shortly after David C’ Kuntz’s passing, in 1930, Canadian Breweries Limited, which had originally been “named Brewing Corporation of Ontario,” was created “by merging The Brading Breweries Limited, an Ottawa company Taylor had inherited from his grandfather, Capital Brewing of Ottawa, and Kuntz Brewery of Waterloo, Ontario.” In 1977 Carling Brewery was purchased by Labatt Breweries of London, but the Waterloo plant was closed by 1993 and all the buildings on the site had been demolished.

David & his son Louis.

David Kuntz was a pioneer brewer who helped establish Waterloo as a centre for quality beer making by undertaking every aspect of the business himself. It is written that Kuntz, a cooper as well as a brewer from Germany, made the barrels himself, brewed the beer, and actually made the bricks for the brewery he eventually built. In the 1830s, Kuntz brewed his beer in an old wooden washtub during the day and made his way around the county at night, selling it from a wheelbarrow. He hid his cash from the beer sales in an empty keg to avoid being robbed. By the early 1840s, Kuntz had enough capital to purchase a brewery hotel from Christopher Huether. The building still stands at the corner of King and Princess Streets and is now known as the Huether Hotel and Lion Brewery.

The 1861 census shows that Kuntz, aged 41, used 3,000 bushels of barley and 1,000 bushels of hops that year at a value of $1,700. He produced 12,000 gallons of beer, valued at $2,400. The pioneer, who had emigrated from Wiesbaden, Germany, now had two male employees who were each paid a monthly salary of $36. He also had one female employee who was paid $11.50 a month. The enumerator, who recorded the census information, commented that Kuntz made “the best beer in the country as far as the judgment of the Enumerator extends. The Brewery, Cellars, and House are of first quality.”

On a personal note, the census shows he was married to Magdelina, twenty-eight, who was also from Germany. At that time, they had four children – Ludwig, Henry, Catherine and Charles between the ages of two and eight. The couple went on to have thirteen children.

The Kuntz family lived in a two-story brick house and had two “pleasure carriages,” along with four horses, twelve cows and twelve pigs. The value of the animals was $560. His new brewery prospered and was called Spring Brewery because it used water from a spring on the property. In the early 1870s, his son Louis took over, renaming it L. Kuntz’s Park Brewery. Louis Kuntz, who was married to Theresa Bauer, died at a young age in the early 1890s, forcing his brothers-in-law Frank and Aloyes Bauer, to take over operations. At the time of his death, his own three sons were still children. In 1910, Louis Kuntz’s sons were old enough to take over the brewery and David Jr. became president, incorporating the business and calling it Kuntz Brewery Ltd. His brothers William and Herbert were also involved in the business. David Kuntz Sr. had
died in 1897.

Employees of the Kuntz brewery in 1894. I suspect one of the mustacheo’d gentlemen may be Louis, but I’m not sure which one.

By the time of the First World War, the Kuntz Brewery was selling 90,000 barrels of beer every year and, in Ontario, was second in popularity only to Toronto’s O’Keefe brew. The Kuntz family also owned hotels including the Alexandra House in Waterloo, and the Opera House in Hamilton. After years of prohibition, the Kuntz family was dealt a fatal blow when the federal government won a tax suit valued at $200,000. By October, Toronto’s beer magnate E.P. Taylor took control of the million dollar plant for the price of simply paying the suit. In 1936, Carling Breweries Ltd. of London, Ontario joined Kuntz, calling the business Carling-Kuntz Brewery Ltd. With the outbreak of the Second World War, the name Kuntz was dropped for sounding “too German” along with the well-loved brews Culmbacher, Bohemian and Olde German Lager. In the mid-1970s it became Carling O’Keefe and a few years later the business was sold to Labatt Breweries of London.

The Labatt brewery in Waterloo was demolished in 1993, but the Kuntz beer that started out in an old washtub, will be remembered by some as “the beer that made Waterloo famous.”

This is from “Brewed in Canada: The Untold Story of Canada’s 350-year-old Brewing Industry,” by Allen Winn Sneath:

And this account, written in 2016, is by Rych Mills for the Waterloo Region Record:

No one alive can remember the taste of “Old German Lager” from Kuntz Spring Brewery (I don’t mean the 1988 re-brew by Labatt). Nonetheless, Kuntz fascination continues and its ephemera are fervently sought by brewerianists — collectors of brewery items.

In the 1830s, while still a teenager, David Kuntz came with older brother Jacob from the German Duchy of Nassau. After a few years working as coopers in Doon, they moved north to slightly larger Waterloo, which boasted maybe 200 inhabitants.

A much-quoted anecdote says David made the bricks that helped build his first brewery; made the barrels that contained the beer; and made the wheelbarrow that helped him deliver the beer.

David and Jacob’s initial brewing began around mid-century on Princess Street at the rear of Wilhelm Rebscher’s original Waterloo brewery (now the Huether Hotel site). They next built a small malting building near Erb and Queen (later renamed Regina) behind Bowman’s Hotel. Then, in the early 1860s, the brothers began constructing a full brewery at King and William streets. A fine flowing spring lured them to that corner and by 1865 the new brewery was in full production using hops and barley the brothers grew themselves. They named it Kuntz Spring Brewery. Jacob Kuntz soon expanded the Kuntz brewing empire; he moved to Carlsruhe, opened Lion Brewery and thus helped to begin Bruce County’s brewing industry.

David Kuntz seems the type of entrepreneur who is never fulfilled. In 1870, aged 50, he turned the business over to son Louis who renamed it L. Kuntz Park Brewery, using the decorative green space in front of the brewery as the company’s trademark. In the meantime, David briefly moved to Hamilton to set up son Henry’s Dominion Brewery.

Returning to Waterloo, David kept busy. He served on council during 1876 when the village became a town and erected a modern hotel, the Alexandra House, kitty-corner from the brewery.

Louis Kuntz died, aged 39, following an appendectomy in 1891. His children were still young so brother-in-law Frank Bauer, also a brewer, took over. Then David Kuntz died in 1892. Bauer’s own 1895 passing began an almost unbelievable sequence of deaths in the brewery’s management. However, business success continued and in 1910 David Kuntz Jr., Louis’ son, took over. He also died young, 38, in 1915 so his two brothers, Herbert and William stepped in.

The First World War, Prohibition and a huge 1929 lawsuit loss resulted in the Kuntz name starting to fade from the brewing business.

E.P. Taylor bought the struggling firm in 1929, wrapping it into his brewing empire. During the Depression, the name changed from Kuntz Breweries to Kuntz-Carling to Carling-Kuntz and finally, during the Second World War, to just Carling. The brewing site at King and William later operated under the O’Keefe and Labatt banners.

What remains of the Kuntz legacy?

For nostalgists, highly collectible Kuntz beer trays, bottles, bottle caps, labels, advertising, Kuntz 1920s soft drink bottles, etc. Two Waterloo houses built by David are historically designated: the 1880 Kuntz-Eckert House at 156 King St. S. and the 1885 Kuntz-Labatt House at 167. In southeast Waterloo, Kuntz sounds echo daily through the neighbourhood — one of the 1902 bells at St. Louis Roman Catholic Church is a bequest from David’s will and is named Magdalena for his wife.

A myth surrounding the Kuntz early years claims streets such as Caroline, William, Mary and John were named after David’s children. A nice idea but those names appear on a map published in 1855 before all but two of the Kuntz children were born. In addition, David and Magdalena did not have children named William, Mary or John.

However, from the couple’s dozen-plus children, a large clan of Kuntz family members still lives in Waterloo Region. The Kuntz name in business carries on with Kuntz Electroplating (KEI) started in 1948 by Oscar Kuntz, son of David Jr. and great-grandson of David.

Historic Beer Birthday: Charles Engel

June 2, 2018 By Jay Brooks Leave a Comment

Today is the day that Charles Engel died (1811-June 2, 1900). His exact date of birth is apparently unknown, though it took place in Stadtgemeinde Bremen, in Bremen, Germany. He emigrated to Philadelphia when he was 29, in 1840, and began brewing there, first as Engel and Wolf’s, and later as Bergner & Engel’s.

Here’s his story, from “100 Years of Brewing,” recounting his role in brewing some of the first lagers in Ameria:

His first partnership was with Charles Wolf, but after he retired, Gustavus Bergner joined the company and it became known as the Bergner and Engel Brewing Company.

“100 Years of Brewing” also has an entry for the Bergner and Engel Brewing Company:

1896-pre-prohibition-beer-label-tannhaeuser-bergner-engel-philadelphia

And this similar account is by Pennsylvania beer historian Rich Wagner:

Charles Wolf, a sugar refiner in the neighborhood, had an employee named George Manger, who was a brewer by trade. Manger obtained some of the yeast and began making larger batches in a brewery on New Street near Second. Around the same time, Charles Engel, also a brewer, emigrated and found work in Wolf’s refinery. In 1844 Engel and Wolf brewed their first batch of lager beer in the sugar pan and stored it in sugar hogsheads to be shared with their friends.

The same year, the refinery was destroyed by fire and Mr. Wolf went into the brewing and distilling business at 354 Dillwyn Street. Engel & Wolf’s brewery became a popular resort of the Germans of Philadelphia who were known to “drink the brewery dry.” Since lager yeast requires colder fermenting and aging (lagering) conditions than ale yeast, ice houses became more important than ever. Vaults were dug in 1845, and with the increasing number of German immigrants, Mr. Wolf expanded the brewery. In 1849 he purchased a property on the Schuylkill River known as Fountain Green where lager beer vaults extending over 200 feet were dug. For several years wort was hauled by ox teams from Northern Liberties to the vaults at Fountain Green, a distance of about three miles. Over the next few years a new brewery was erected on the site, modern and complete in every way. It was the first large-scale lager brewery in the United States.

Fountain Green was an ideal location. It was out in the country where there was plenty of room. There were springs on the property. Wolf’s farm was just up the road. The banks of the river are composed of Wissahickon Schist, which is fairly soft and easy to dig. In winter, being right on the river was an advantage when harvesting ice for refrigeration. In addition, the Philadelphia & Reading Railroad served the brewery with the “Engel Side” spur.

Philadelphia developed along both of it’s rivers, but along the more navigable Delaware, ship building, shad fishing, industry and commerce were most abundant. Philadelphia’s reputation as “The Workshop of the World” was earned in large part by the “river wards” of Northern Liberties, Kensington, and Frankford. These neighborhoods were literally teaming with breweries. When lager beer began to catch on, many brewers rented beer vaults along the Schuylkill River, and in the area that came to be known as Brewerytown.

Engel & Wolf enjoyed success, but in 1870 the property was acquired by the Fairmount Park Association. The city had just built the Fairmount Water Works, the most technologically sophisticated, state of the art municipal water pumping facility in the nation, and to ensure water quality, removed all industry from the Schuylkill River for a distance of five miles upstream. At this time Mr. Wolf retired and his partner joined Gustavus Bergner to create the Bergner and Engel Brewing Company.

Gustavus’ father Charles had started a brewery on North Seventh Street in the Northern Liberties in 1852 which Gustavus took over upon his father’s death. In 1857, Gustavus erected a brewery at 32nd & Thompson Streets, an address that would become the heart of Brewerytown. Interestingly enough, Brewerytown was essentially up and over the river bank from the old Engel and Wolf brewery.

The earliest picture of Brewerytown that I have been able to uncover is based on four Hexamer Surveys that were made in 1868. They show thirteen breweries, one of which had a distillery, three “lager beer vaults,” including one owned by Peter Schemm, a row of dwellinghouses with beer vaults beneath them, a number of stables and at least three or four brewery saloons.

Beginning in the 1870’s ice-making and artificial refrigeration technology radically altered the equation. It made proximity to river ice of little importance. Huge fermenting and storage houses could be constructed anywhere and they could maintain cold temperatures year round. Where brewers had been bound to brew only during the colder months, it was now possible to brew year round. With the exponential increase in popularity of lager beer, artificial refrigeration was the answer to a dream.

Some brewers who had rented vaults in or near Brewerytown built breweries there. Others refrigerated their breweries and no longer needed to rent vaults. According to the list of projects executed by brewery architect Otto Wolf, the breweries were continually being altered and enlarged to accommodate the trade. The trend was for the brewers to go west to Brewerytown from the river wards, but some left Brewerytown and went into business in Kensington.

The Bergner & Engel B.C. was one of the largest brewers in the country. B & E won the Grand Prize at the Centennial Exposition held in Philadelphia in 1876 and the Grand Prize at the Paris Exposition in 1878. Their beer was shipped across the country, and around the world. Gustavus Bergner was very active in the United States Brewers Association, the Philadelphia Lager Beer Brewers Association, and the Philadelphia Brewmasters Association. B & E was the largest brewer in Philadelphia, and eventually absorbed three other Brewerytown breweries: Mueller, Eble & Herter, and Rothacker.

When prohibition loomed on the horizon, Mr. Bergner had significant political clout and did everything humanly possible to prevent severe trauma to the brewing industry, not only in Philadelphia, but throughout the nation. At first, the brewers thought they would not be affected. After all, beer was hardly intoxicating when compared with liquor. Then they thought if they reduced the alcohol to 2.75% they could still sell their product. Anti-dry forces in Congress attempted to make beer available by physicians’ prescription. But in the end the Federal Government established the legal limit for “near beer” at one half of one per cent alcohol.

Prohibition devastated the brewing industry. It was such an unpopular law, that for some time, things just went on as they had before. Most of the city’s brewers were law-abiding German Americans. They could not fathom a world without a foamy seidel of beer. Not only that, but they would have to become criminals in order to make beer, their “staff of life.” Legally, they brewed “near bear,” and made soda. They made malt extract for the malt shop as well as for the home brewer, and sold yeast and ice. The Poth brewery became home to the Cereal Beverage Company, the local distributor of Anheuser-Busch’s Bevo. Due to demand and profitability, however, many continued to produce “high-octane” beer, even after being raided several times, sometimes while they were involved in litigation.

The government targeted the biggest guy on the block and made an example of B & E. After being raided, B & E continued to make beer. It was a case of the public and business community defying a terribly unpopular law and the government responded with a vengeance. And while B & E had lots of legal tricks up its sleeve, in the end the government prevailed and shut them down. Breweries throughout the city were padlocked. And in December of 1928, as police sewered nearly a million gallons of B & E beer, officers were quoted as saying “B & E made the best beer in the city.”

Ale-Labels-Bergner--Engel-Brewing-Co-Plant

Historic Beer Birthday: Thomas Carling

June 1, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Thomas Carling (June 1, 1797-February 17, 1880). He was born in Yorkshire, England but emigrated to Canada, settling in London, Ontario, in 1818, where he founded what would become the Carling Brewery in 1840.

This biography is from Find-a-Grave:

Son of William and Margaret Carling of Etton. Wishing to find his fortune in a young country he sailed from Hull on May 17, 1818 for Canada. (Since there was not much opportunity for tenant farmers in England, many of the young farmer sons left to be successful elsewhere.)

The interesting journey was recorded by his son, Sir John Carling, and is included in the hard-bound book by George P. DeKay, available in the London Room at the London Public Library.
Thomas arrived at his new farm in London township in 1819 and began the long job of clearing the land of trees and building a log cabin. The location was lot 14, concession 8 however in 1824 he moved to a farm further south at lot 26, con. 6, nearer to his in-laws.

About 1839 he moved from the farm into the town of London (Pall Mall and Colborne streets location). It is said that he felt his three surviving sons would receive a better education there.
The origin of CARLING BREWERY is Thomas Carling and London, Ontario. Since he had move time after moving to a town setting, Thomas began brewing beer likely similar to the recipes of home-brewed English beer. The beer was a popular refreshment for the British soldiers who were stationed nearby at the British garrison. It was not long before sons William and John persuaded their father to turn the business over to their management and control. The company was named “W. & J. Carling Ltd.” In 1882 the “Carling Brewing and Malting Co. of London Ltd.” was formed with John as its president. Later the business expanded throughout Canada, the United States, Europe and beyond. The business remained in the family for about 100 years.

Thomas married Margaret Routledge on Oct. 6, 1820. The two had to be married by a Justice of the Peace because in 1820 there was no Church of England minister in the area. This marriage was the first in the newly formed township for a non-native couple. In order to legalize a marriage, it was necessary to post, in three locations, a document signed by the JP in question, the three places being a mill door, a distillery door and on a large tree at a public crossroads.

And this short history of the Carling Brewery is from their Wikipedia page:

The history of Carling dates back to 1818, when Thomas Carling, a farmer from the English county of Yorkshire, and his family settled in Upper Canada, at what is now the city of London, Ontario. He brewed an ale which became popular, and eventually took up brewing full-time. The first Carling brewery had two kettles, a horse to turn the grinding mill and six men to work on the mash tubs, and Carling sold his beer on the streets of London, Ontario from a wheelbarrow.

In 1840 Carling began a small brewing operation in London, selling beer to soldiers at the local camp. In 1878 his sons, John and William, built a six-story brewery in London, which was destroyed by fire a year after opening. Thomas Carling, shortly after helping to fight the fire, died of pneumonia.[citation needed]

William and John took over the company, naming it the W & J Carling Brewing Co. John Carling died in 1911 and the company changed hands numerous times since. It was acquired by Canadian Breweries Limited, which was eventually renamed Carling O’Keefe, which merged with Molson, which then merged with Coors to form Molson Coors Brewing Company.

This plaque for Carling is in Yorkshire, England, dedicated in 2000:

Carlings-Amber-Ale-Labels-Carling-Brewing-amp--Malting-Co

This short brewery history is from the Carling website:

Carling’s British roots trace all the way back to the Yorkshire village of Etton, little known, but forever in the hearts of Carling as the birthplace of our namesakes, William Carling and his son Thomas. Inheriting his father’s passion and skill for brewing, a 21-year-old Thomas emigrated to Canada taking his father’s Yorkshire beer recipe, which on arrival in Canada he used to brew privately for admiring family and friends. The township Thomas settled in soon became an Imperial Army post where the thirsty soldiers became fans of the Carling family’s Yorkshire brew. In 1843 he built his first commercial brewery, only for his sons William and John to take up the baton soon after, and begin producing lager for the first time in 1869, sewing the first seeds of Carling’s refreshingly perfect pint.

And this is a portion of a history written by Cecil Munsey in 2003, entitled “Carling Black Label Beer in the White Bottle:”

Canada-Club-Lager-Beer-Labels-Carling-Brewing--Malting-Co

Historic Beer Birthday: John Gilroy

May 30, 2018 By Jay Brooks Leave a Comment

Today is the birthday of John Gilroy (May 30, 1898-April 11, 1985). While not a brewer or even brewery owner, he was nonetheless at least partially responsible for the success of Guinness with his iconic advertising that he created for them beginning in 1928.

Here’s his entry from Wikipedia.

“Born in Whitley Bay, Northumberland, England, Gilroy attended Durham University until his studies were interrupted by World War I, during which he served with the Royal Field Artillery. He resumed studying at the Royal College of Art in London, where he remained as a teacher. He taught at Camberwell College of Arts.

In 1925, he gained employment at S.H. Benson’s advertising agency, where he created the iconic advertisement art for Guinness featuring the Zoo Keeper and animals enjoying Guinness. He worked with Dorothy L. Sayers. He was also an accomplished portrait painter, numbering Royalty, Politicians, Actors and many others amongst his sitters. He worked in his large studio at 10 Holland Park, London, the former home and studio of Sir Bernard Partridge. He was a long-standing and much loved member of the Garrick Club, where he was created a Life Member and Chairman of the Works of Art Committee 1970-1975. He was awarded and Honorary MA by Newcastle University in 1975, and was made a Freeman of the City of London in 1981.”

The Guinness Collectors Club has a more thorough biography:

John Gilroy (1898-1985) was a superb natural draughtsman and a versatile illustrator and artist who produced advertsising material, portraits, landscapes, murals and greeting cards.

Born on the 30th of May 1898 at Whitley Bay, Newcastle upon Tyne, he was one of a family of eight (five boys and three girls), born to John William Gilroy and his wife Elizabeth. William Gilroy was a marine landscape painter and technical draughtsman and it was obvious from an early age that John junior was going to follow in his footsteps. The young John practised copying cartoons from Punch and took on all kinds of work to pay for drawing materials. From the age of fifteen he was a cartoonist for the Evening Chronicle, Newcastle, commissioned to produce cartoons of well-known entertainers who played the Newcastle theatres.

John attended Sandyford School followed, in 1909, by Heaton Park Road Upper School. At this date his family was living at 25 Kingsley Place. In June 1912, he left Heaton Park and, having attained his drawing certificate, won a scholarship to Armstrong College Art School, Durham University to study under Professor K.G. Hatten.

The First World War interrupted Gilroy’s studies and he served with the Royal Field Artillery in France, Italy and Palestine. In September 1919 he resumed his studies taking a place at the Royal College of Art, London (RCA). During his time there he produced illustrations for the college student magazine and occasionally played in goal for the college football team. In 1920 he attained his Board of Education certificate and the RCA diploma in decorative painting. His work was also rewarded through scholarships and prizes, winning, in 1919, the North Lordbourne prize for composition and, in 1921, the college drawing prize and the British Institute Scholarship for decorative painting. In 1922 Gilroy won an RCA travelling scholarship in mural painting having missed the Prix de Rome by only one vote.

Gilroy graduated from the RCA in July 1923 but stayed on there until 1925 as a teacher. From 1924 to 1926 he also taught drawing from the figure in the evenings at the Camberwell School of Art. In 1924 he married Gwendoline Peri-Short who had been a fellow pupil at the RCA and three years later they had a son, John.

In 1925 Gilroy embarked on his long association with the advertising agency S H Benson Ltd (Benson’s). Although Benson’s was the first advertising agency for whom Gilroy worked as an in-house artist, he had already proven himself in the commercial art sphere. His earliest known piece of commercial art, dating from 1920 when he was still a student, was for a promotional leaflet for the Mangnall-Irving Thrust-Borer commissioned by the Hydraulic Engineering Co.

Gilroy’s early work at Benson’s is reputed to have been on campaigns for Skipper Sardines and Virol. During his time there he also worked on campaigns for Bovril, Macleans and Monk & Glass Custard. His first significant assignment was the Mustard Club campaign for Coleman’s of Norwich, on which he worked with fellow artist William Brearley and copywriters Oswald Greene and Dorothy L Sayers. Between 1926 and 1933 the pens of Gilroy and Brearley brought eccentric characters like Baron de Beef, Signor Spaghetti and Miss Di Gester to life on bill boards and in magazines everywhere.

In 1928 Benson’s won the Guinness advertising account and Gilroy became involved with the product with which his work is most closely associated. Gilroy’s first known Guinness poster was produced in 1930. Working with copywriters like Ronald Barton and Robert Bevan, Gilroy produced more than 100 press advertisements and nearly 50 poster designs for Guinness over 35 years. He is perhaps best remembered for his posters featuring the girder carrier and the wood cutter from the Guinness for Strength campaigns of the early 1930s and for the Guinness animals. The animals, including a lion, toucan, gnu and kangaroo, appeared, with their long-suffering zookeeper, on posters, press advertisements, show cards and waiter trays from the 1930s to the 1960s.

Gilroy continued to produce Guinness advertisements well into the 1960s even though he left Benson’s employment as an in-house artist in the 1940s to continue freelance work.

During the 1920s and succeeding decades commercial art was not Gilroy’s sole occupation; he began to build his reputation as a painterboth of portraits and landscapes. One of his earliest portrait commissions was to paint the future Edward V111 for the Royal Mid-Surrey Golf Club, of which Gilroy was a member and the Prince was patron.

In 1930, while the family was living at The Cottage, Hyde Park Road, Kew Gardens, Gilroy has his first painting, Gwen. exhibited at the Royal Academy. Throughout the 1930s Gilroy’s work continued to be exhibited at the Royal Academy and to appear on advertising boardings, in newspapers and even in the Radio Times. In 1941, with the onset of the blitz, the artist moved to Rasehill, Chorleywood Road, Rickmansworth. His wife and son moved to Cheltenham where, in the same year, he held a one-man exhibition of his work, which then travelled to Sunderland Public Art Gallery.

Throughout the war years, Gilroy’s work continued to be exhibited at the Royal Academy while his commercial art talents were employed by the Ministry of Information in campaigns such as Make-do-and-mend, Keep it under your hat and We want your kitchen waste. He also improved morale by painting murals at various Royal Air Force bases and produced a series of drawings-in-one-line of contemporary political and military figures, called Headlines, which appered in The Star.

By 1945, when his painting Diamond Setting was exhibited at the Royal Academy, the artist’s address was given as 6 Avenue Studios, Sydney Close, SW3. A year laterhe prodced another mural, this time in the bar of the Mrritt Arms Hotel near Greta Bridge on the estate of his close friend Major Morritt. The work at the Morritt Arms began on the 1st February 1946 and was completed within10 days. When Gilroy and his assistant proudly displayed the walls of the bar decorated with Dickensian figures, closer inspection revealed them to be caricatures of local people and staff from the hotel.

In 1949 Esme Jeudwine, a former pupil and portrait subject, introduced Gilroy to the Royle family and another long and successful association began. Gilroy produced five greeting card designs for Royle Publications Ltd (Royles) in that year with another 464 published designs over the next 35 year. In 1966, Gilroy was acting Art Director for Royles.

In 1950 Gilroy married Elizabeth Margaret Bramley (nee Outram Thwaite). The couple lived at 17 Queen’s Gate, Kensington, but moved a year later to 10 Holland Park Road, W14, the former home and studio of Sir Bernard Partridge, whose cartoons Gilroy had copied from Punch as a child. The magnificent studio at Holland Park Road saw the creation of advertising work for T.F. Carrington Van PostingLtd. where Gilroy was Head of the Art Department, and was regularly visited by members of the Royal Family, politicians, actors and many others who came to have theit portraits painted.

In 1957 Gilroy held another one-man exhibition this time at Leighton House Gallery and two years later produced a series of landscapes of McGill University, Montreal, to illustrate a book McGill, The Story of a University, edited by Hugh MacLennan. In 1970 Gilroy held a retrospective exhibition at Upper Grosvenor Galleries and three years later an exhibition of his humorous designs for Royles was held at the London headquarters of Austin Reed Ltd.

In his later years ‘Jack’ Gilroy was a longstanding and much loved member of the Garrick Club where he was Chairman of the Works of Art Committee and where a number of his portraits now hang. In 1975 Gilroy was awarded an honorary MA by Newcastle University and in 1981, now living at 6 Ryecroft Street, Fulham, he was appointed a Freeman of the City of London.

John Gilroy died at Guildford on the 11th April 1985, aged 86, and is buried at Ampney St Peter in Gloucestershire near the home of his son and three grandchildren.

He created the zoo animals and other popular characters for Guinness from either 1928 or the early 1930s (accounts differ), but the first one he did appears to be the Guinness for Strength ad featuring a steel girder in 1934. According to some accounts, it was so popular that people even started ordering a ‘girder’ in the pub.

The following year, the Toucan debuted, and quickly became one of the most recognizable of the Guinness animals, used in marketing and advertising by Guinness for over 45 years. Here’s the story of its design from History House:

The idea of using a toucan was born in the advertising agency of S.H.Benson in London. Staff included the talented artist John Gilroy was newly employed as the poster artist, and among the copywriting team was Dorothy L Sayers, now famous as a writer, poet and playwright, and best known for her amateur detective stories featuring Lord Peter Wimsey. She had started at the agency in 1922 and worked there while writing books in her spare time.

This team produced some memorable posters for Guinness including several posters in the whimsical “Zoo” series. These included a zoo keeper with a Guinness, a sea lion balancing drink on his nose, an ostrich with the shape of a swallowed glass halfway down its neck, a tortoise with a glass of stout on its back, and a toucan with two Guinness bottles balanced on its beak accompanied by the words.

If he can say as you can
“Guinness is good for you”
How grand to be a Toucan
Just think what Toucan do.

Gilroy remained with the advertising agency until 1960 during which time he designed many other Guinness posters. As to how animals came to be used in an advertising campaign was recalled later by Gilroy. “The Guinness family did not want an advertising campaign that equated with beer. They thought it would be vulgar. They also wanted to stress the brew’s strength and goodness. Somehow it led to animals.”

The toucan returned on several occasions on all types of advertising media and on memorabilia. In 1982 Guinness changed advertising agencies and it was decided that the toucan was no longer an effective advertising motif and it was dropped.

The text from that ad was actually written by Dorothy L. Sayers, who worked for the same advertising agency as Gilroy before she became a famous mystery writer, well-known for such characters as Lord Peter Wimsey, and others.

Gilroy’s first Toucan ad, from 1935.

And here’s a sample of some more of his work for Guinness.

And finally, by no means complete, these are other Guinness ads I’ve collected in a Flickr gallery, many of which are by John Gilroy.

Historic Beer Birthday: Joseph Theurer

May 24, 2018 By Jay Brooks Leave a Comment

Today is the birthday of Joseph Theurer (May 24, 1852-May 14, 1912). Born in Philadelphia of German descent, who became a well-known brewer in both his native Pennsylvania and Illinois. After he married Emma Schoehofen, he became VP of his father-in-law’s Chicago brewery, the Peter Schoenhofen Brewing Company in 1880. After Peter passed away in 1893, Theurer became president and remained at the helm until his own death in 1912.

Here’s a biography from Find a Grave:

Joseph Theurer, who was of German descent, was born in Philadelphia in 1852. He became one of the most knowledgeable brewers of his day. He served as Treasurer of the Illinois State Brewers Association from 1898 to 1911 and he held title of President of the United States Brewing Association from 1903 to 1905.

Joseph arrived in Chicago in the Fall of 1869 and worked as an apprentice to brewers Adam Baierle and K.G. Schmidt. In 1871, he had been working at the Huck Brewery for less than a week when the brewery was destroyed in The Great Chicago Fire.

So he returned to Philadelphia for a year to work at the brewery of Bergdoll & Psotta. And then headed back to Chicago in 1872 to work at Bartholomae & Leicht brewery until 1874. He was also employed for one season at the Clybourn Avenue Malthouse of F. Wacker & Co. before returning to Philadelphia until his marriage to Peter Schoenhofen’s daughter, Emma Schoehofen, in 1880.

Upon his marriage to Emma, he became Vice President of Schoenhofen Brewing Company in Chicago until his father in law Peter’s death in 1893. Joseph took over as President of Schoenhofen Brewing from 1893 until 1911.

In 1896, Joseph commissioned what is now known as the Theurer-Wrigley Mansion. The Mansion, built in the late Italian Renaissance style, was designed by Richard Schmidt and listed on the National Register of Historic Places in 1979. The 20,000+ square foot mansion features 11 bedrooms and 6 baths. Furnished with nearly all Tiffany light fixtures, many have been removed by previous owners or sold. An original Tiffany stained glass window from the Mansion is currently on display at the Chicago History Museum. Recent reports show the Mansion being listed for 9.5 million dollars as a foreclosure in 2011, but it has since been purchased and is currently occupied by a single owner.

On May 14, 1912 Joseph died from pneumonia and was laid to rest along with Peter Schoenhofen in the magnificent Egyptian revival style tomb in Graceland Cemetery. Services were conducted on May 17th in front of the tomb and conducted in both English and German. Attendees included members of the Illinois and Cook County Brewers Associations as well as a large number of charitable organizations, family and close friends.

Joseph was survived by his widow Emma, two sons, Peter S. and Joseph Jr., and two daughters Miss Margareta Theurer and Mrs. Marie (Richard) Ostenrieder.

The Encyclopedia of Chicago has a concise history of the Peter Schoenhofen Brewing Co.:

Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s. In 1861, he started a partnership with Matheus Gottfried; they were soon operating a brewery at Canalport Avenue and 18th Street where, during the early 1860s, they made about 600 barrels of lager beer a year. In 1867, Schoenhofen bought out his partner, and the company became the Peter Schoenhofen Brewing Co. By 1868, annual output had increased to about 10,000 barrels. During the 1890s, when the business was owned by the City Contract Co. of London, England, annual output reached 180,000 barrels. Around 1900, the Schoenhofen family regained control of the company, which employed about 500 people at its brewery on West 12th Street by 1910. During this time, the company was also known as the National Brewing Co. The company’s “Edelweiss” brand of beer was a big seller. Operations shut down during Prohibition, but by 1933, after the national ban on alcohol production was lifted, the company was back in business as the Schoenhofen-Edelweiss Co. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Dewery’s Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Dewery’s name. By the beginning of the 1970s, there was nothing left of its Chicago operations, although Dewery’s reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.

Edelweiss-Beer-Paper-Ads-Peter-Schoenhofen-Brewing-Co

Today, the land where the brewery was located is known as the Schoenhofen Brewery Historic District and to see earlier photos of that area, Forgotten Chicago has a short history, with lots of pictures.