KDAF-TV in Dallas, Texas is reporting that Anheuser-Busch InBev is increasing the price on a number of their products this week due to “slumping sales.” The price increases will be anywhere from 50 cents to $2.00 on packages ranging from six-packs to 30-packs. MillerCoors will also take a similar price increase in October. To me that’s good news for craft beer, too, because it makes the gap between beer from the big breweries and their diminutive rivals smaller.
The US Postal Service method of sales I see. I hope them similar success as the postal service except the whole Congress subsidizing them.
InBev’s running AB into the ground. I’ve seen dollars off coupons slapped all over 12 and 18 packs of Bud, Bud Light, etc. lately. That’s not how you sell a premium product. Unless you’re an MBA, at least.