Sunday’s ad is another one from the United Brewers Industrial Foundation, also from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a soldier, specifically a Marine, is reminiscing about “those swell picnics in Birch Grove,” wherever that might be. Dad, who the letter is addressed, sure has a keen fashion sense: check out that shoes and socks combination he’s sporting.
