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You are here: Home / Art & Beer / Beer In Ads #1376: Perfection In Smoothness

Beer In Ads #1376: Perfection In Smoothness

November 16, 2014 By Jay Brooks


Sunday’s ad is yet another one for Schlitz, this one from 1943. An ice skater glides effortlessly across a frozen pond in the central illustration. Yeah, it’s that smooth. I like that in the ad copy they suggest that Schlitz has “that famous flavor found in no other beer.” Because different beers at that time tasted so differently. Wow, that seems like a tough sell.

Schlitz-1943-ice-skaters

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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