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You are here: Home / Art & Beer / Beer In Ads #1396: Clear To The Last Drop

Beer In Ads #1396: Clear To The Last Drop

December 6, 2014 By Jay Brooks


Saturday’s ad is for Kaka Ale, or Dunedin Ale (which is also on the label), from between 1914-1918, based on the ad copy “drink success to the Allies. The beer was made by the W. Strachin & Co. brewery, also known as The Victoria Brewery. According to the Alexander Turnbull Library, it was founded in Dunedin, New Zealand in 1857 or 1860 by William Strachan and partners and by 1890 was the oldest brewery in Dunedin, and possibly New Zealand. But that tagline — “Clear To The Last Drop” — priceless.

Kaka

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New Zealand



Comments

  1. Beerman49 says

    December 7, 2014 at 11:20 pm

    “Clear to the last drop …” – shouldn’t it have been called PP Ale?

    (sorry, I couldn’t resist!)

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