Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1457: Real Harmony

Beer In Ads #1457: Real Harmony

February 5, 2015 By Jay Brooks


Thursday’s ad is another one for Budweiser, this time from 1934, just a year after prohibition. Showing an older gentlemen with his violin, the real harmony of the ad, they say, is a bite to eat and a beer. And this is great ad copy. “There are many times when just a simple sandwich and a bottle of Budweiser strike the right note.” But post-depression, he looks more like a man playing for his meal. I wouldn’t be surprised if that open case was in front of him on the ground. To me, it looks like his suit is too big, maybe from losing weight from not having enough to eat? And he’s reaching out his hand longingly for that beer, but it’s really too far away, isn’t it? Kind of sad ad, in the end.

Bud-1934-real-harmony

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. Gary Gillman says

    February 6, 2015 at 1:18 pm

    Interesting analysis, you could be right, but the wall-mounted sign suggests an annual dance and I’d think he was simply there to play the music. His case is to his right and just behind him, which would suggest he isn’t looking for contributions – and there is no money in it, also. I’d think he is reaching for the meal he will have on his break. Interesting though what copywriters thought of a few generations back. Nothing could be further from the empty ads of mass marketing today.

    Gary

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5022: Falken Schaffhauser Bock Maypole July 12, 2025
  • Beer Birthday: Pete Brown July 12, 2025
  • Historic Beer Birthday: Harry A. Poth July 11, 2025
  • Historic Beer Birthday: John Gardiner July 11, 2025
  • Beer Birthday: William Reed July 11, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version