Friday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, from the early 1900s, a poster by British artist Henry George Gawthorn, an old man bundled up walks in the snow, the perfect time to drink barley wine. And not just any barley wine, Bass’ No. 1, “The Best Winter Drink!”
