Wednesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, they show a poster of another Schlitz ad from the year before hanging on the wall, while an architect — or maybe draftsman? — stares at it longingly. I sure hope he doesn’t start kissing it, it’d probably be better if he out and got himself a beer.
