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You are here: Home / Art & Beer / Beer In Ads #2421: Ah-h — Just Ze Kiss Of Ze Hops

Beer In Ads #2421: Ah-h — Just Ze Kiss Of Ze Hops

October 6, 2017 By Jay Brooks


Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a presumably Italian chef declares “Ah-h — just ze kiss of ze hops.”

Schlitz-1944-italian-chef

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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