Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2567: My Beer Is Rheingold Says Charles Boyer

Beer In Ads #2567: My Beer Is Rheingold Says Charles Boyer

March 2, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features French actor Charles Boyer. He “appeared in more than 80 films between 1920 and 1976.[1] After receiving an education in drama, Boyer started on the stage, but he found his success in American films during the 1930s. His memorable performances were among the era’s most highly praised, in romantic dramas such as The Garden of Allah (1936), Algiers (1938), and Love Affair (1939), as well as the mystery-thriller Gaslight (1944). He received four Academy Award nominations for Best Actor.” In this ad, Boyer is at a restaurant looking for friends to dine with since sharing a meal with good company is the best way to eat, just like sharing glasses of Rheingold Extra Dry.

Rheingold-1954-charles-boyer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Charlie Bamforth June 13, 2025
  • Beer In Ads #4996: Our Bock Beer June 12, 2025
  • Historic Beer Birthday: John Hemrich June 12, 2025
  • Beer In Ads #4995: Bartels Special Bock Beer June 11, 2025
  • Historic Beer Birthday: Carl von Linde June 11, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version