Saturday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American comedian and actor Hal March, along with Miss Rheingold for 1957, Margie McNally. “March was best known as the host of The $64,000 Question, which he helmed from 1955 to 1958.” In this ad, March claims that answering the $64,000 Question is hard, but it’s easy to choose your favorite beer, Rheingold Extra Dry.

Friday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American actor, singer, and dancer Ray Bolger. “He is best known for his portrayal of the Scarecrow in MGM’s classic The Wizard of Oz (1939). He was also the host of his own television show, The Ray Bolger Show.” In this ad, Bolger is set fir an evening of fun with a record on the record player and the only beer he pours, Rheingold Extra Dry.

Saturday’s ad is for Rheingold, from 1958. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American actor, voice actor, film director, producer, race car driver, IndyCar owner, entrepreneur, philanthropist, and activist Paul Newman. In this ad, Newman states his perfect beer has “taste, character — everything,” and only one beer fits that description, Rheingold Extra Dry.

Friday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American television personality, sports and entertainment reporter Ed Sullivan. He was also a “syndicated columnist for the New York Daily News and the Chicago Tribune New York News Syndicate. He is principally remembered as the creator and host of the television variety program The Toast of the Town, later popularly—and, eventually, officially—renamed The Ed Sullivan Show. Broadcast for 23 years from 1948 to 1971, it set a record as the longest-running variety show in US broadcast history.” In this ad, Sullivan extolls the virtues of a dry beer, and claims the driest is Rheingold Extra Dry.

Thursday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American actress and model Phyllis Brooks. In this ad, when Brooks was playing Panama Hattie on Broadway, she says it’s easy to understand the popularity of her hit show by comparing it to the popularity of Rheingold Extra Dry.