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You are here: Home / Art & Beer / Beer In Ads #2580: My Beer Is Rheingold Says Alice-Leone Moats

Beer In Ads #2580: My Beer Is Rheingold Says Alice-Leone Moats

March 15, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American journalist and author Alice-Leone Moats. In this ad, Moats, who traveled the world as a journalist, tells a story of being in Africa and being delighted to find a cool, refreshing Rheingold Extra Dry.

Rheingold-1942-alice-leone-moats

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Writing



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