Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #2621: This Book Isn’t Worth Reading

Beer In Ads #2621: This Book Isn’t Worth Reading

April 25, 2018 By Jay Brooks


Wednesday’s ad is for is by the United Brewers Industrial Foundation, from 1941. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association. But even before those efforts, the UBIF put their toe in the trade advertising pond with ads under the title “The Record … Facts That Concern You” and always ending with the tagline “Beer … a beverage of moderation.”

In this ad, with the headline “This Book Isn’t Worth Reading … tear down the Library!,” they’re making the case that just because you might find one bad book, you wouldn’t condemn every book, and saying the same is true for the unscrupulous beer retailer, suggesting that they’re not all bad and you shouldn’t paint the entire industry as bad because of that one bad apple. I can’t help but wonder about how the prohibitionists were hammering them over this given that they made this effort to sway public opinion. I know that the prohibitionist wingnuts didn’t give up after repeal, and in fact came back hard to try to limit alcohol in every way they could, attacking it from many angles, using all manner of specious arguments and tactics (which I always find fascinating since they always claim the higher moral ground).

ubif-1941-library

Filed Under: Art & Beer, Beers Tagged With: Advertising, Beer Institute, Brewers Association, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands
  • Neal Carey on Historic Beer Birthday: Anton Zahm
  • Experience The Taste Of Duff Beer: Limited-Edition Cans And Home Brewing Kits – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Beer In Ads #4335: Miss Rheingold 1955 Decorates For Halloween January 28, 2023
  • Historic Cider Birthday: H.P. Bulmer January 28, 2023
  • Historic Beer Birthday: John Goetz January 28, 2023
  • Beer Birthday: Jean-Marie Rock January 28, 2023
  • Beer In Ads #4334: Miss Rheingold 1955 At The Fox Hunt January 27, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

January 2023
S M T W T F S
1234567
891011121314
15161718192021
22232425262728
293031  
« Dec    

BBB Archives