Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1780: The Goat Whisperer

Beer In Ads #1780: The Goat Whisperer

January 4, 2016 By Jay Brooks


Monday’s ad is for Bock Beer, though it’s not clear who’s bock beer is being advertised. It is believed to be from around 1910 and was most likely created by the Northwestern Lithography Co. of Milwaukee, Wisconsin. One auction house with an original for sale describes the ad as the “scene of lovely young lady whispering something into the ear of a goat, while a second lady brings a tray of beer, with Bock Beer below.” Was goat whispering a thing in the 1910s? How do they know that’s what she’s doing? Though she does have her arm around the goat, like they’re out on a date. Why do goats always have beautiful girlfriends?

m3542

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5022: Falken Schaffhauser Bock Maypole July 12, 2025
  • Beer Birthday: Pete Brown July 12, 2025
  • Historic Beer Birthday: Harry A. Poth July 11, 2025
  • Historic Beer Birthday: John Gardiner July 11, 2025
  • Beer Birthday: William Reed July 11, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version