Thursday’s ad is entitled Home Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #12 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are settling in to watch some home movies, which is probably why they need the beer. This was people did before VHS tapes, not to mention the internet. But what’s with the green-skinned portrait hanging on the wall? Modern art or are they secretly an alien family?
The prtrait’s probably the host’s (great) grandmother from the Victorian era. I noticed the size of the reels – 8mm movies were on 5-7″ canisters then, so there must’ve been a few spliced together for the big reel. Whatever, I’d presume the guests were tolerantly amused at best, unless the host was good at funny candids vice the usual standard setup shit.