Friday’s ad is entitled Rehearsing the Community Play, and the illustration was done in 1950 by Douglass Crockwell. It’s #41 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large group is doing a read-through of a community play that, presumably, will eventually be performed on a stage somewhere. But to make it through these early stages of the play’s development, many beers are necessary.
