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You are here: Home / Art & Beer / Beer In Ads #1916: Amateur Magician

Beer In Ads #1916: Amateur Magician

May 19, 2016 By Jay Brooks


Thursday’s ad is entitled Amateur Magician, and the illustration was done in 1950 by John Gannam. It’s #47 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is performing magic for his presumably long-suffering wife and their friends. I can only assume it’s his house, because that’s the only way his friends would sit still for a magic show. That, and lots of beer, of course.

047. Amateur Magician by John Gannam, 1950

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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