Friday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “cheese and crackers.” I love the expression on the man’s face, intently watching who knows what on television. Is it me, or is that head on his beer a tad too generous.
![Bud-1963-this-calls-for-cheese](https://c3.staticflickr.com/6/5731/22751084978_b77d40f5f0_o.jpg)