Thursday’s ad is for Schlitz, from 1906. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, with the headline, “Here’s Health To You,” which according to the brewery “Means something when the beer is Schlitz.” According to the ad copy, over “half the cost of our brewing is spent to insure that Schlitz beer shall be pure.” I wonder how they calculated that?