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You are here: Home / Art & Beer / Beer In Ads #2314: Be Light-Hearted, Swimmers

Beer In Ads #2314: Be Light-Hearted, Swimmers

June 21, 2017 By Jay Brooks


Wednesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’ve apparently just come out of the swimming pool and are drying off, but the first thing they did was grab a couple beers. You gotta respect that.

Carling-1952-be-light-swimming

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



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