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You are here: Home / Art & Beer / Beer In Ads #2315: Be Light-Hearted, Fancy Do

Beer In Ads #2315: Be Light-Hearted, Fancy Do

June 22, 2017 By Jay Brooks


Thursday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’re also both wearing gray, to camouflage themselves from their surroundings, him in a tuxedo and she’s wearing pearls. Must have been a fancy do.

Carling-1952be-light-heart

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



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