Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2315: Be Light-Hearted, Fancy Do

Beer In Ads #2315: Be Light-Hearted, Fancy Do

June 22, 2017 By Jay Brooks


Thursday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’re also both wearing gray, to camouflage themselves from their surroundings, him in a tuxedo and she’s wearing pearls. Must have been a fancy do.

Carling-1952be-light-heart

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5149: Winter Brewed For Summer Flavor! March 7, 2026
  • Historic Beer Birthday: Conrad Pfeiffer March 7, 2026
  • Beer In Ads #5148: Ach Himmel Mr. Goat March 6, 2026
  • Historic Beer Birthday: Conrad Windisch March 6, 2026
  • Historic Beer Birthday: Samuel Wainwright March 6, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version