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You are here: Home / Art & Beer / Beer In Ads #2319: It’s All A Matter Of Humulus Lupulus*

Beer In Ads #2319: It’s All A Matter Of Humulus Lupulus*

June 26, 2017 By Jay Brooks


Monday’s ad is for Carling’s Red Cap Ale, from 1960. In this ad, showing a stained glass window with a red cap, along with a mug of beer and a bottle of Red Cap Ale. But it’s the tagline that stands out: “It’s All A Matter Of Humulus Lupulus*.” It’s certainly interesting to see a nearly 60-year-old ad singing the praises of hop flavor, saying their beer “is laced with more of those tangy, aromatic hops” and further describing it as a “bold, brawny, body-full brew with a taste you remember.”

carling-red-cap-ale-1960-lupulus

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History, Hops



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