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You are here: Home / Art & Beer / Beer In Ads #2686: Serve Fehr’s With Beans ‘N’ Bacon — Boston Style

Beer In Ads #2686: Serve Fehr’s With Beans ‘N’ Bacon — Boston Style

June 29, 2018 By Jay Brooks


Friday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with Boston baked beans and bacon. I think is well before the days when advertising agencies hired professional food stylists to make the food look perfect, and as appetizing as possible. And while they’re still using their tagline, “It’s Al-ways Fehr Weather,” I confess I don’t understand why there’s a hyphen in always.

Fehrs-1950-beans

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Kentucky



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