Wednesday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the sand at the beach. Behind the ocean and the sand, there’s a picnic blanket with food, a bucket of PBR’s and two mugs of beer. That looks like the makings of a pretty good day.