Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the inside of the top half of the hamburger buns across a trio of hamburgers ready to be eaten. In the foreground, there are four bottles of Pabst, with one being poured into a glass.
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